Pay Per Click or PPC is a method of paid advertising where websites can directly place them in the top search pages. Here the people bid for there website to be placed in or after the first page. In PPC a company has to pay a certain amount to the search engine, for each click by the visitor so that your site can be get noticed to most of the people.
You can easily identify the PPC in your search engines. Many popular search engines have PPC as ‘Sponsored Links’ or ‘Featured Links’ listed on the right side of the search pages. Google has named these PPC as Adwords which were previously recognized as Overture results. It’s the most noticeable way of advertising. This campaign can help your website featuring in the top page of search engines. PPC is can be done easily without any special knowledge only one thing is you should have proper keywords for your PPC for best results.