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What are Primary Keywords?
Primary Keywords are the golden nuggets of the digital realm. These are the carefully chosen words and phrases that potential customers use when they’re ready to make a move. They’re not just any keywords; they’re the ones that signal intent, the ones that say, “I’m ready to buy,” “I need a solution,” or “I want your expertise.”
Our SEO strategy before Primary keywords
Elevating your SEO strategy from obscurity to prominence is a game-changer for your online presence. It can be the critical factor that separates your business from the competition and brings your brand into the spotlight. But what are “primary keywords,” and why are they the secret sauce to success?
Until January 2023, we followed a traditional SEO strategy emphasizing enhancing brand visibility by attracting relevant online traffic. Our approach involved conducting thorough keyword research to pinpoint keywords that either boasted high search volume, ideal for boosting brand recognition and traffic or exhibited high intent conducive to generating conversions, such as inbound requests. We subsequently created content clusters centered around these identified keywords.
While our keyword clusters did incorporate a few transactional keywords, they were not our primary focus at the time. Our primary objective during that period centered on something other than driving conversions.
We typically formed thematic clusters around prominent keywords like “prospecting” and “lead generation,” which had clear relevance to our business objectives.
This SEO tactic yielded positive outcomes for a period, with our website rankings skyrocketing and a significant influx of traffic.
So, what did we confront?
Our primary challenge was that people landing on our pages were not frequently taking desired actions. This resulted in consistently low conversion rates.
It’s a typical pattern among software companies to be drawn towards targeting high-traffic keywords that seem relevant to their product category. However, this seldom translates into acquiring new customers.
It came to a juncture where we were inundated with many pages to oversee. This made it a daunting task to determine priorities, whether refreshing declining content or generating fresh material.
We believed we were forfeiting a valuable stream of traffic generated by competitors because we weren’t optimizing our competitor pages for search engine recognition.
In light of our firm footing within our industry, we find ourselves in a fortunate position where we don’t need to place as much emphasis on educational material like “what is lead generation.” Instead, our strategy targets keywords and concepts that draw in individuals actively seeking our products or services. Our content is now tailored to appeal to this in-market audience and drive successful conversions.
Let’s introduce our money keywords strategy.
What is the Primary Keyword Strategy?
Understanding Primary Keywords in SEO:
In essence, the crux of the primary keyword strategy is to focus on the keywords that high-intent buyers utilize when seeking solutions to their problems.money keywords
In simpler terms, the focus is on the caliber of traffic rather than its volume. Prioritizing efforts and money keywords investments in attracting the right, highly motivated visitors to your website, who are more inclined to take action, is more valuable than generating massive traffic with negligible engagement.
So, to be more specific, what qualifies as a money keyword, and how do you make keyword selections?
Primary Keywords are essentially those that strike an equilibrium between the search preferences of potential buyers in the market and the business prospects linked to that specific topic.
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Steps to Implement Keyword Strategy
1. Comprehensive Product Analysis:
Thoroughly analyze your product:
- Define the core functions and features.
- Evaluate its strengths and weaknesses objectively.
- Identify the unique selling points and benefits.
- Conduct a comparative analysis against competitor products.
Money keywords are categorized where your product is depicted as the solution to your customer’s problem. This underscores the importance of having a comprehensive product understanding. By doing so, you can provide the necessary information to help customers recognize that your product is the answer they have been seeking.
2. Review our existing keywords and uncover potential areas for improvement and expansion
We analyzed our keyword rankings using GSC and Ahrefs and assessed how close or far we were from achieving our desired end state. We pinpointed the specific keywords where we stood in search results.
With the insights obtained from GSC and Ahrefs, we determined our current keyword rankings and measured the gap between our existing positions and our target positions.
What guidelines should we follow when creating Primary Keyword pages?
Regarding our Money keyword-focused pages, we maintain a combination of recently released and revamped content.
- When the existing content attracts a large audience but yields limited conversions, we optimize it for improved conversion performance.
- If our existing content manages to secure numerous conversions but needs more traffic volumes, our strategy revolves around enhancing its search engine optimization to attract a wider audience.
- Regarding conversion optimization, our primary strategy involves harnessing the power of case studies within our content. These case studies consistently deliver conversion rates that exceed the norm, even though they tend to bring in relatively modest traffic.
The most challenging aspect of executing this approach is immersing yourself in the intricacies of your product, comprehending what sets it apart from competitors, and grasping how to create content that resonates.
How can one keep tabs on the performance of a money keyword strategy?
Our historical SEO tracking primarily revolved around metrics like increased website traffic and the count of keywords achieving top positions. With our updated strategy, our tracking has become more intricate.
While we continue to track traditional SEO metrics, our latest approach emphasizes measuring conversions. Our current tracking includes:
- Evaluation of direct conversions.
- Analysis of assisted conversions.
- Monitoring traffic growth.
- Tracking the number of keywords ranking prominently.
In conclusion, the transition to a money keyword strategy has been pivotal in redefining our SEO approach and driving more meaningful results for our business. We’ve shifted our focus from attracting high-traffic volumes to targeting high-intent buyers seeking our products and services. This strategy emphasizes the quality of traffic over quantity, and it has brought about a positive shift in our conversion rates and overall business success.
About the Author
My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.