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As an online business, having a compelling website that follows SEO best practices is essential for standing out in the ever-growing digital space. While there are many elements to consider when performing SEO, one of the most important aspects is ensuring your on-page content is optimized correctly. To help you get started, we’ve put together a guide of our top 6 go-to techniques for optimizing on-page content to maximize visibility and drive more organic traffic – so let’s dive right in!
SEO is an ever-changing landscape, with Google’s algorithm getting updates on a near-constant basis. Even the experts who have dedicated their lives to understanding SEO get lost in this maze of changes and modifications – something that no one can prepare for! It feels like trying to grasp onto a magnetic field as it drifts away; what was once fixed now floats further daily.
What is the process of on-page SEO?
If you want your website to do well on search engines like Google, it’s essential to work on your ‘on-page’ SEO. That means making sure the right words and phrases appear in the right places on your web pages so that search engines can find them easily.
Link building is also crucial for off-page optimization, but focusing on getting the details of your page just right is the best way to get higher rankings in search engine results pages (SERPs). Higher rankings mean more traffic, money and success! So it pays to put some effort into improving your on-page SEO. It really can make a big difference.
Top 6 On-Page SEO Strategies For 2023
With so many on-page SEO strategies available this year, it can take time to ensure you’re up-to-date with the latest algorithm updates. I’m sharing some of my top tips for mastering your website in 2023 – and beyond!
For starters, Google no longer considers the Meta Keywords tag a significant factor when ranking pages, so that one will only help you a little. The key is knowing what works best now and aligning your tactics accordingly.
1. Identify the Core Web Vitals for Your Website
Are you up-to-date on your SEO knowledge? It looks like it’s time to start brushing up because Google is introducing a new ranking system – the Page Experience algorithm. It’ll be judging websites and their success via core web vitals metrics, so by 2023, you should know what this means!
Google has identified three critical metrics for website performance: responsiveness, speed and visual stability. I was trying to see what makes a site tick. Then let’s shed some light on precisely what these “web vitals” measurements mean – all in this post.
Load times can make or break a website, and content is critical! Milliseconds count when loading your site’s main content – with 2.0 seconds being the recommended max for what’s known as Largest Contentful Paint. Too much information could mean slower speeds, so strike that perfect balance between speed and substance!
When you load a webpage, the First Input Delay (FID) indicates its speed – how quickly it becomes interactive. Anything with an FID of under 100 milliseconds is considered “top-notch” and will respond instantly to your clicks!
Visual stability is a must-have when it comes to any website. The Cumulative Layout Shift (CLS) measures the amount of unexpected movement within the page, ensuring that your content remains in order and free from surprise jumps or shuffles – as long as that number is lower than what was expected!
One surefire way to improve your online presence is the use of metrics. Thankfully, Google has covered you with plenty of tools to help measure and track vital web information like never before!
Dive deep and learn what works best for your website – take these reports as an opportunity to refine performance and make adjustments accordingly so when it comes time for page layout tweaking, you’re already ahead of the game!
2. Optimizing your Google Passage ranking
Google recently released Passage Ranking, which helps them find the best websites for you when you search. Instead of just looking at the whole page, Google can now look at specific parts, even if it has nothing to do with what you searched for. This means websites need to make sure their content is extra good!
Google’s Passage Ranking has made searching on the internet even better! It means that you can get more specific results when you search for something. This can make it easier to find what you’re looking for and ensure it is accurate. So now, Google looks at pieces of web pages instead of just the entire page when understanding what is relevant to your search – making your searches faster and more helpful.
With the correct info, your blog about social media marketing could pop up in search results for “social media marketing tools”, even if you haven’t fine-tuned it yet. It looks like Google recognizes that your content has some great insights into strategies and other industry elements – so tell us what else you know!
Creating content for Google’s passage ranking can be simple! All you need is blog posts that are easy to read and a website that’s easy to navigate. Break down each post into sections with keywords so readers can find what they need right away without having to read the entire article. Then write separate paragraphs about related topics – like mini articles in themselves!
That way, when looking specifically at snippets of information, they will find what they came seeking.
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3. Look closely at the Featured Snippets.
It’s time to get noticed! This year is the perfect chance to add snippets to your SEO strategy for 2023. Snippets are special boxes that appear at the top of a search result and can make sure more people see what you offer. You can’t always control which snippets show up, but creating content that’s tailored towards featuring can help increase your chances. Give it a try today!
The following are a few suggestions:
A Few Long-Term Keywords to Keep in Mind
Search queries with more words yield higher chances of returning a snippet – up to 58.5% for 10-word phrases! That’s an incredible jump from the mere 4.5% in single keyword searches. Be bold and go into detail when keying something in on Google or any other search engine!
Take advantage of questions.
To make a mark with your audience, create content that answers their questions. Instead of using familiar words in the text, focus on effective question phrases like “why,” “do”, and “can”. That way, you’ll have much higher chances of getting highlighted by Google searches – an invaluable tool for getting noticed!
When crafting content for searchers, choosing the correct format is essential. Text snippets are great for quick answers, whereas lists and tables can help present information more clearly. Videos make complicated topics easier to understand in a shorter period–you’ve got to give those fast readers something they’ll appreciate!
Of course, remember that your post should include comprehensive text paragraphs beneath each highlighted snippet tool; if you want users to take away all the info at once, then brevity is critical!
4. Learn about the EAT Concept
EAT stands for Expertise, Authority, and Trustworthiness. It’s an essential part of getting your website seen in search results. To stand out from the competition, you must ensure your website shows these qualities. This means showing Google you’re reliable and trustworthy – like a big, established business or brand! Make sure you learn about EAT to increase visibility online for the long term!
Branding is challenging, especially when competing with large businesses and well-known brands. If you want to stand out, it is essential to establish your business as an authoritative source that customers can trust. But the main question is how?
Start by focusing on the basics:
- Collect customer reviews for reliable sites like Bing, Amazon or Google; strengthen relationships through pertinent industry websites;
- Join forums and draw attention towards your brand using case studies & testimonials that show off EAT (Expertise Authority Trustworthiness).
These simple steps will help get your name in front of other potential customers!
5. Pay more attention to User Experience (UX)
It is essential to ensure your visitors can find what they’re looking for. In 2023, making sure your website is easy to navigate and understand will be even more critical.
Google will look at how long people stay on certain pages, if they click on any links and if they quickly leave (called ‘bounce rate’) to ensure the experience is enjoyable. To ensure users have a good time while visiting your site, try to keep them hooked for at least 3 minutes after they’ve arrived!
When it comes to crafting the perfect user experience, there are vital questions that should be on your radar.
Can you make sure visitors can easily surf through your site’s pages? Is adapting for mobile part of your plans? And ultimately – how much time do you need to get everything up and running smoothly?
6. Increase the number of backlinks to your domain.
Search Engine Optimization in 2023 is all about backlinks. Not just the number of links that matters, but also the quality!
Getting a high-quality website to link up with yours can be like winning an Oscar for your brand. People will recognize you as trustworthy and reliable, which helps increase visibility on search engines. So don’t worry about building great backlinks next year – this could make or break your SEO success story!
Want to build up your backlink portfolio?
Here are some great tips. Quality should always come before quantity, so prioritize websites with good authority when creating links.
If bloggers want to spread the word about your site, consider inviting them as guest writers!
Social media is also an excellent way to gain more attention – simply show off relevant content and ask others for their backlinks.
Another neat trick: search out unlinked mentions and make them clickable – it’s easy but effective link-building that shouldn’t go overlooked!
Conclusion
If you follow the six on-page SEO techniques discussed in this blog post, you’ll be well on earning top Google rankings. Remember that the process of on-page SEO is ongoing and ever-changing, so it’s essential to stay up-to-date on the latest trends and best practices.
And if you need help implementing any of these strategies, our team at Shrushti Digital Marketing is always here to lend a hand. Contact us today to get started!
About the Author
My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.