How to Make the Most of Google Search Console for SEO?

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Have you heard about Google Search Console? Do you know how it helps businesses? 

Google Search Console is a free or low-cost tool that assists businesses in optimizing their websites for search engines. 

Google Search Console offers a plethora of information, such as what keyword your site ranks for, where you rank for all of those terms, how frequently users click on your results having performed particular searches, and what similar websites have linked to your stuff.

It also includes recommendations for any website crawl issues, such as when Google cannot access a page on your site, and user actions, such as when Google penalizes your site for violating one of their quality rules.

It will also tell you if your site is mobile-friendly or not. Google Search Console is an essential component of any SEO toolset for these purposes. You must first understand what Google Search Console works before understanding how important it is for your company’s long-term revenue and website performance. 

Search Console is a crucial resource for marketers because of its tools to guarantee that websites perform well in Google searches and its capabilities to track and analyze traffic. In addition to statistics and data, Search Console provides web admins with tools for debugging issues that may be preventing sites from functioning correctly.

Steps To Use Google Search Console For SEO

Here are some of the basic steps to follow once you install Google Search Console, which will help you understand the performance of your website for organic search and allow search engines such as Google to crawl and index.

Search for the keywords that are ranking your website

The “Performance” report in Google Search Console offers essential information for search engine optimization.

One of these is the keywords your website and web pages rank, which the program refers to as “queries.”

Log in to Google Search Console, click “Performance,” and scroll to the bottom to see your keywords.

We’ll start with the “Queries” tab. You may explore and go with the list below it to see every keyword in search results across your website.

You’ll need to take further steps to check which keywords your particular pages are ranking. First, pick the “Pages” option and the page you wish to evaluate.

 Return to the “Queries” tab. You’ll see most of the keywords that rank for your page on the previous screen.

Back to the “Pages” section, reject the current page, select the next page to see, and click “Queries” once more.

View How Visitors React to Your Result

 What does your performance graph show you? 

  • Total clicks: Number of times someone clicked on the link on your search engine results throughout the period selected.
  • Total Impressions show how often a user viewed your search results during a specific period.
  • Divide the number of clicks by the total number of impressions to get the average CTR.

After seeing the performance report, the data in this section applies to your whole website. If you select a page from the “Pages” tab, the data will update to reflect the statistics for that page.

You have the option of selecting any of these measures. When you pick one, the backdrop color changes. Even when you don’t choose it, the backdrop is white. 

When you pick a measure, data for that indicator is added to the Google Search Console’s performance graph.

You may view how frequently people noticed your result while looking for specific keywords on the “Queries” page.

It also displays how frequently people have to click on the results that reflect your click-through rate.

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Discover where your web pages rank for particular keywords.

The last indication in the performance report is the average position. The term “position” refers to your ranking in search results for specific keywords. If you are the first result, your rank is one. At the top of page two, your position might be 11.

Divide the number of keywords you rank by the sum of your rankings for each phrase to get your average position. 

The detailed report displays the average of your rankings for each keyword for which your entire website ranks. Sorting by page yields the average position, including all keywords for which a web page ranks.

As a result, the average position isn’t necessarily the most helpful information.

Check whether Google has indexed any of your site's pages.

The “Coverage” report in Google Search Console may disclose how many other pages of your website Google has crawled back. Select the ” Valid ” tile from the “Coverage” drop-down menu, and select the “Valid” tile.

These are critical steps in identifying whether your website has crawl issues, indexing, and duplicate content

Index a Page

If you discover that Google does not index a page on your website, you can submit it for indexing using the “URL assessment” tool:

Begin by picking a URL inspection tool. Copy and paste the URL link into the search bar and wait for Google’s Test to complete. If Google discovers no problems, click on Request indexing.

It may take Google several hours to several days to complete your query, crawl back to the site, and index it.

Recognize Crawl Bugs and Unindexed Pages

Developers may add canonical tags to a page to partially block Google from crawling it, but they may neglect to remove such tags afterward. You draw a page without redirecting it to another.

Google Search Console identifies issues for this kind of difficulty, so you don’t have to go through each web page’s Code looking for errors. You may view these issues in the coverage data by clicking “Coverage” and afterward “Error” and “Valid with a warning.”

 The report also contains the 404 errors discovered on sites submitted to google through XML Sitemap or the request index option. 

Sitemap

Google Search Console makes it easier for you to maintain an updated sitemap for the website.

If you maintain an updated sitemap for your website, you can upload it to Google Search Console to make it much easier for Google to search your site and notify it of new pages you’ve published.

Final Thoughts

Google Search Console is one of the essential tools for identifying problems, correcting them, and discovering new SEO and conversion rate improvement opportunities. You’ll find search terms and detect difficulties that might harm your SEO strategy.

Once you understand the toolbox, you can use it to your advantage. You may use the data to improve your content and pages, gain more links, and optimize your website.

Optimizing your website to boost conversion rates and search rankings is also critical! The more prominent your website is on Google, the more visitors it will attract, and the more purchases you will earn if everything on your web pages is correct.

About the Author

My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.

 
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