SEO for single-page applications: Survival Tips for your SPAs.
What is a SPA?
Single Page Applications are mainly to reduce page load speed and better user experience. This is accomplished by not reloading the page. The absence of page reload makes sure that, after the initial load, only data is sent over the wire. The result is an extreme decrease in time to navigate and display data.
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URLs and internal linking should be SEO-friendly
If you want different views of your application to be indexed as standalone pages and rank in search engines then your website URLs must be featured on Google Bot and navigate through your application architecture. Beware that crawlers are subtle to the way you implement routing between different views of your web application.
Single-page applications depend on routers that keep their UI and content synchronized with the changing URLs without refreshing the page of your application. When it involves SPA routing modes, you’ve got two options: hash-based routing and History API routing. Only the latter is SEO-friendly.
A list of exclusive URLs of your web app is enough for indexing but not for ranking high on search. To make your URLs competitive and different, you will need to update them with unique titles, descriptions, and preview images.
“Make sure you create an XML sitemap for your project. Also, you can solve this point by hiring a dedicated mobile app development team who will do this for you. It is submitted to Google, Bing and other search engines to help them crawl your website better.” – Pavel, Frontend Developer
Meta tags must be unique for each URL
The header of your SPA relates to the static HTML part of your app. It includes by-default Meta tags that don’t change when different page content is rendered. However, you want meta-titles and meta-descriptions that clear to both users and bots what information they’ll find on each of your URLs.
About the Author
My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.