WHAT is SEO?
SEO is a collection of methods and tactics that are used to enhance the website allowing the search engine strategies. Also, increase the position of website’s Organic ranking in the outcome page of Search Engine. Generally called Search Engine Result Page (SERP), usually at the top position of the SERP.
The website owner infringes the strategies of the search engine to attract more visitors to the website. Also, the website owner violates the rules that they must be monitored to remain in Database of the search engine. Search engines can penalise the site if any website contradicts the policies of the search engines. Search engines can either remove the website or downgrade the ranking of that website.
In SEO we focus on both Search Engines view and User view. Considering the search engine view and user view is necessary. If any website follows the search engine guidelines and also gives the high-quality content to the visitors, then habitually Search Engine will give importance to that particular website and therefore, ranks on the top position of SERP.
Reasons for using SEO for Web Marketing!!
- You want to enhance your website.
- Want more traffic to your website.
- Showing a particular website on the first page of the search engine.
- You want definite visitors to your website.
- Want to rank on top.
- Search your traditional business online.
- To make the site user-friendly and search engine friendly.
- SEO can help you target the particular group of customers for your website.
- It helps in promoting your business website.
- Helps in the local optimisation of your site.
Therefore, if a particular website has more visitors, then that website has more sales and profit too.
1. Site Analysis
Site Analysis is a type of SEO service which provides the brief information about the website, which material offered on website and vice versa. The website’s analysis is a report created in which a few analysis points checked. Also, it includes Page Indexing, Backlinking, Heading and Image tag, Website Sitemap and Robots file accessibility, Meta tags of the website, Broken Links etc. Therefore, it influences the site if the website doesn’t fulfil all analysis checkpoints.
2. Link Building
Link building is a type of SEO Service. Backlink building is significant for the ranking of a particular website. Excellent Quality Link building benefits in increasing the classification of the website. The site with High-Quality new backlinks will rank at an advanced position if linked to the website that has low-value backlinks or fewer backlinks.
3. SEO Audit
An SEO audit is a type of SEO Service which is the standard technique for any website. If you are thoughtful about your internet business, you will make sure you do it very often. This is different from a traditional audit. This one is performed only for marketing purposes. A correctly done SEO audit should give you an enhanced vision of your website, individual pages and overall traffic. Therefore, it is a great way to advance performance permitting you to rank better in the SERPs.
4. Local SEO
Local SEO is about how to enhance your website to rank higher for a local audience. A website offers you the chance to target the entire (online) world. Therefore, if the target audience for your business located in or near the city you have your office or shop, you’ll need to prepare at least some local SEO as well.
You need to enhance your city name, optimise your address details. All this needs to be done so that people know that where you are located and also find you offline. Therefore, if you have a native business, like a shop, or have people visiting your office regularly, improving your website is also about making sure that people can find you in actual life. Thus, even if you’re not vigorously attaining visitors in your building, but aiming for an audience that is located in the same geographical area as you are, you need to enhance for that area.
5. Video SEO
Video SEO is the process of improving the ranking or visibility of a video in video search engines. Thus, letting it show up, instead, on the first page of results. Therefore, this method includes making video metadata that applies to what people are surfing for as well as structuring video content that creates traffic for a particular website.
6. Mobile SEO
Mobile SEO is a type of SEO Service which refers to the search engine optimisation of websites shared with perfect seeing on mobile devices, such as smartphones and tablets.