Start Your SEO on the Right Foot with S.M.A.R.T. Goals
SEO Goals that will take your business a step ahead.
SEO is the heart of any online business. But it can be difficult to measure goals. Businesses often get lost in the data they receive from various SEO tools. It is important to distinguish between relevant and irrelevant insights. Not all data that a business receives through SEO tools are useful or readable by a business. This blog will explain how you can measure your website’s growth and track goals or e-commerce site.
We have devised SMART (pun intended) SEO goals for your business. This will track whether your campaigns are paying off or not. They will also track which channel is converting maximum sales.
The acronym SMART stands for Specific, Measurable, Achievable, Realistic and Timely.
SMART SEO Goals
1. Specific Goals
Specific goals are targets that you have visualized for your brand. These set targets don’t change and it’s tough to implement and measure the achievement and growth of an SEO technique when goals are indefinite. Many people rank #1 for a series of keywords and never see any real benefits from it. For medium-sized businesses, ranking for a specific keyword is often too large a goal. The best and successful way of handling this large and indefinite goal is to break it into smaller, specific, purpose goals.
For our SMART SEO goals, we begin with ‘S’ which stands for ‘Specific goals’. We begin with asking the five W questions, What, Who, Where, Which and Why?
The best way to set specific goals for your website is to ask questions. These questions will answer what goals to set and look forward to.
What are your conversion rates, the number of conversions you are expecting?
What are your SEO processes, which will help you achieve your objectives?
What is your current SEO ranking, find solutions to improve it.
Who is your target audience, what are the trends they follow?
Who amongst the said target audience is the decision-maker?
Who all are involved in your SEO processes? Writers, link builders, project managers, etc.
Where will your SEO processes take place? Will you hire a hybrid team or a fully remote team or an in-house team?
Where does your business have an online presence? Besides your social media, affiliates and clique?
Which are your limiting factors for technical SEO and development and distribution.
Which are your most important products or services?
Why does your brand need an SEO process? Recognize expectations to better manage them.
Why your website design is the way it is, and how that affects your ranking.
2. Measurable Goals
The next smart SEO goal is how well you can measure growth.
Measuring growth is important says Chron,” In addition to increasing sales, you can decrease your overhead and production costs, reduce debt, decrease staff turnover, improve the return on your marketing investment, increase digital traffic to your social media pages and website, gain market share, increase repeat business, decrease returns and customer complaints, improve receivables turnover and reduce your tax liability.”
If growth is not measured and you can’t find out where this growth is stemming from, you can’t improve your processes making your brand stagnant. A goal that cannot be measured is practically pointless.
The best part about SEO is that everything can be measured, failure and success. A few KPIs that you should always keep an eye on to measure your SEO growth are listed below.
- Ranking for keywords that convert
- Ranking for long-tailed keywords and secondary keywords
- Backlink quality
- Citation flow
- Citation and trust balance
- No of links built
- Relevant links
- Improvement in organic traffic
- Increase in page ranking on SERPs for various pages
- Increase in non-branded search traffic
- Organic impressions
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3. Achievable Goals
Remember the goal of ranking #1 for a particular keyword or search term? Keep in mind that your competition desires that very same place, then it’s less concerning “achieving” the #1 place than it’s “maintaining” smart rankings.
Once you are ready with your targets and objectives, ask yourself how reasonable are these goals? Will you be able to achieve them or are they just too far fetched?
Creating goals that are impossible can begin your implementation of SEO strategies off to a bumpy start.
Making goals achievable will help you prioritize your SEO process. You can leave them alone if they are too ambitious for now.
4. Realistic (Sometimes Called Recorded) Goals
Achievable and realistic goals have a slight difference. Businesses need to distinguish between long term goals and short term goals.
To set realistic goals you have to take the following into consideration:
- Can the task at hand be fulfilled?
- Are there sufficient resources to finish the task at hand?
Realistic goals require a deep comprehension of SERPs and keywords that are targeted.
On the chance that your SEO objectives grasp focusing on particular hunt terms that zone unit to a significant degree aggressive, you’ll have a harder daunting task to battle.
Thinking of practical objectives needs business house proprietors to research and survey the wellbeing and assets of their partnerships.
Disappointment, dissatisfaction, and the misuse of your chance and assets territory unit regular outcomes originate from the disparity between a business objective and the exhausted assets a business needs to convey the merchandise that objective.
When it includes SEO, the “R” in S.M.A.R.T. additionally can speak to “applicable.” Once hunting down catchphrases to centre around, make sure they’re pertinent to the stock of your corporate greed or the administrations you give. If you’re influencing an endeavour to accomplish the essential page for an offered catchphrase, affirming the substance you give has importance to the aim of the pursuit.
A marker that your SEO objectives aren’t pertinent is once you see a spike in web activity, anyway no expansion inside the assortment of changes.
Other S.M.A.R.T. objective plans chose this “R” “recorded.” This suggests the purpose is a few practical things and has physical parts equal to being able to be recorded or examined.
5. Timely Goals
SEO is a long process. If you are new to SEO, you will soon realize that SEO takes much longer than other forms of online marketing like PPC.
When do you plan to achieve the set goals? How long does it take to start getting results for your SEO processes?
It takes a different amount of time for various businesses to reach their SEO goals. Each goal set should be time-bound so that growth can be tracked.
Why work hard when you can work smart? A smarter SEO way!
While everyone and everything is online, working smarter for SEO should be a goal too. When you start your SEO journey decisions should be made while considering all the above-mentioned points.
About the Author
My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.