Effective Call to Action for Better Conversion Ratio
Call to Action (CTA) is an important part of internet marketing campaign that can help to convert leads into sales. On the other hand, designing and testing calls to action is usually complicated, especially when you’re with a modest budget. May be your site has low conversion ratio compare to volume of traffic, if so it’s advisable to optimize call to actions(CTAs) that don’t require a multi-million dollar marketing campaign. All you need is to encourage user to act by creating/testing different effective call to action. Let’s find out here few effective techniques that will help to improve your conversion ratio.
First and important aspect where to place call to action button on a web page? The main purpose is to draw visitor’s attention that helps to improve conversion ratio. Positioning in noticeable areas for example the top area of a web page may lead to considerably higher landing page conversions just because users are able to see the call to action button and take action such as buy, download or subscribe.
In the above image you can see galaxy s4 image, “Buy Now” button, video and easy option that all appears at the top of page which leads to enhance the conversion ratio of the product or services.
Design Call to Action Button:
After deciding a placement of CTA button, next step is to design proper execution button that includes below things:
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About the Author
My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.