Twitter for Business – Learn how to use Twitter for SEO
What is Twitter all about?
Twitter is a free micro-blogging social media service founded in 2006 by Jack Dorsey. It enables its users to send and read text-based messages limited to 140 characters, known as “tweets”. This service has rapidly gained worldwide popularity, with over 500 million registered users, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. It has grown as a powerful social media and popularity on the service is often used as a benchmark of influence. Users can include links, photos, etc. in their tweets, and broadcasts can be public or private.
Twitter is a social networking platform where users can find news, information, share their thoughts, and jokes in 140 characters of text or less. It has made the global communication cheaper and measurable. The profiles are (mostly) public that anyone in the world can see what you write, unless you choose to make your profile private. Users “follow” each other in order to keep tabs on and converse with people of similar interest. Now-a-days, companies and manufacturers are also using this service as an approach to engage with their customers and offering promotions and other specials.
Twitter’s Beginner’s Guide:
Unlike other social networks, Twitter is a unique platform that encourages users to express their thoughts on any topic regardless anyone’s direct interference. Following someone is on Twitter doesn’t necessarily a permission of friendship, however pays attention and interaction at least in short bursts. The very first step is to understand and master the vernacular. Certain words and jargon native to Twitter that you may already have heard in passing. These terms and their abbreviations are essential to get acquainted with this network.
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Sign Up Procedure :
To enjoy the Twitter facility and getting engaged in conversation, you must introduce yourself as a user. By creating a handle, you can quickly describe yourself in a brief. Your profile image and bio should also reflect who you are. Unless you’re planning to create a satire or spoof account, you should use your actual picture and real name, in order to make people more comfortable interacting with you.
It’s a chosen Twitter’s username restricted to 15 characters or less and can include letters, numbers and underscore.
Profile Set up :
- Provide an email address and password.
- Verify your confirmation email.
- Write a short BIO -160 characters or less.
- Design your profile page and header.
Tweet: Tweet is a message that contains limitation of 140-characters.
Retweet (RT): Giving credit to someone’s tweet or Re-sharing a tweet.
Twitter Feed: A stream of tweets you see on your homepage. It’s comprised of updates of yours and from users you follow.
Hashtag (#): A hashtag is a way to represent a topic of conversation or to participate in a larger linked discussion. A hashtag is a discovery tool that allows others to find tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time regardless the people you don’t follow.
Mention (@): Mentioning is a way to reference another user by username in a tweet (i.e. @aetiyuel). Users are notified when they are @mentioned. It’s a way to carry out discussions with other users in a public realm.
Direct Message (DM): It’s a Direct Messaging facility between two people contains 140 characters and is a private from the Twitter feed. No matter you follow a user or not, you may only DM a user who follows you.
Following and Followers : It’s one of the important course of action that followed by sign up process. Once you’ve squared away Twitter handle, your user pic and bio, you need to look for people to follow that interest you. You can find them in a few different ways depending on your interests and receive suggestions accordingly.
How Twitter Affects Ranking :
The introduction of social media has brought a drastic change in the online marketing industry. Aetiyuel Williams further explains, if you own a business and Twitter account, you can definitely leave a great impact through your online presence as the social media signals are being accounted for raking websites.
According to Google, they use social media signal as an organic and news rankings. They use it to enhance their news universal by marking how many people share the article through Tweet and Retweet.
Whereas, Bing has admitted that they look at the social authority of a user. They look at how many people are the followers and how many that you follow as this can add a little weight to a listing in regular search results. It carried out more weight in Bing social search, where Tweets from more authoritative people will flow to the top when best match relevancy is used.
According to our independent case study for social signals that played a vital role for search engine rankings is explained in depth the importance and power of social media. Above mentioned image has proved it through SERP as the article got the social boost mainly in Twitter and has the expected ranking through it’s social signals.
Privacy Issue –
Privacy is the highest matter of concern when you go public on any social network. Spammers are on their way to make spoof accounts and misuse the brand name or by the fake actions. Every user has a right to report any Twitter account on the basis of abuse or illicit activities. Hence, the users can be restricted by conducting unpleasant or harmful activities using this platform.
Verified Accounts – Verified accounts on Twitter can help you tell the difference between a real celebrity’s account, and those of imposters and over-enthusiastic fans. In order to make out difference between the real and fake celebrity, these verified accounts are the key essential to distinguish the real personality on Twitter.
Mobile Apps –
The advancement of technology has brought everything on the go by going mobile. It’s all about what’s happening now, it is important to keep updated while on the go, Twitter mobile applications available for smart phones. Twitter is now available on both iOS and Android devices. It’s always advisable to use the official Twitter apps first.
How to use Twitter Effectively?
Check out the tips mentioned below are tested and proven for effective use of Twitter for personal and business purpose. Let’s have a look at the pattern of tweets executed by users.
- Use your Real name or Brand name as your Twitter handle, it helps increase rankings in the search engines. Your username is what your followers will use when sending @replies, mentions or private messages.
- Use your personal pic or Company logo, whichever helps your followers identify you most with.
- Make sure you include your website URL and keywords in your Bio description to tell apart.
- Make use of your twitter profile link – http://twitter.com/yourusername in your blog, website, business cards and all promotional materials.
- Precise use of keywords in a creative manner in your tweets will boost search rankings.
- Your Twitter presence is never measured by time but by value. Post valuable content and not spam about your product or service.
- Inbound links in your tweets help you generate traffic to your site and increase authority.
Twitter for Business:
Indeed, Twitter is a great medium to reach out targeted people which reflects its popularity over such a short period of time with a consistent growth and practice. Twitter Management is an emerging scope for all business owners and celebrities to reach out the maximum population within short period with least words. Shrushti.com is an Internet Marketing Company that expertise with Twitter Account Management Service to improve online presence on social media through Twitter.
Twitter for Business:
- Stay Active with Twitter account
- Connect with contact from other social networks
- Respond and follow conversations
- Create quality content
- Run Twitter competitions
- Use your targeted keywords
- Make your tweet Retweetable
- Use Twitter tools for Promotion
- Find people from your niche and List them
- Take feedback and act in response
- Build links with Twitter
Explaining the above mentioned figure depicting online marketing strategies is as follows:
- Keyword Research
- Pay Per Click Marketing
- Facebook Marketing
- Affiliate Marketing
- Email Marketing
- Press Releases
- Video Marketing
- LinkedIn® Marketing
- Joint Ventures
- Free Classifieds
- Forum Marketing
- Content / Article Marketing and more
The above illustrated methods are more useful and prevailing for Lead Generation. As explained earlier, lack of lead generation give an adverse effect to your business. Without a concrete marketing strategy for lead generation, failure is a likely scenario. We at Shrushti, are an expert in Lead Generation Services in Vadodara, India focusing on the development of e-business through various online marketing tactics and nurturing process to help grow in a desired way.
How to use Twitter Effectively?
Twitter account management tools are available from free to pro version to help you keep your Twitter activity in check with analysis, no matter you tweet for one account or many.
- HootSuite is a free tool for managing multiple social networks including Twitter, Facebook, LinkedIn and Ping.fm accounts.
- CoTweet is also free and easy tool for managing multiple Twitter accounts (up to 5) with a single login.
- TweetDeck is a free desktop browser helps you keep track of Twitter, Facebook, LinkedIn and MySpace activities from multiple accounts.
About the Author
My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.