Standards for Search Engine Rankings

Search engine plays a vital role in driving traffic towards the website. Because search engine uses a specific program to generate SERP’s according to the user query it carries very much importance to understand the factors affecting the search engine rankings and optimizing the website accordingly. Although there are several factors affecting the ranking in Search Engine Result Pages some of them are listed below importance wise.

  1. External Links to the site and relevancy
  2. Optimized Title Tags
  3. Uniquely build keyword reach content
  4. Domain name
  5. Optimized file names
  6. Optimized Meta tag – Description
  7. Optimized images
  8. In-site linking (Optimized Navigation)

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