What is Content Scoring?
Table of Contents
A content score is a way to measure how well a piece of content can generate and convert leads by tracking how each piece performs.
Customer value can vary depending on the type of content. It is therefore necessary to distribute these at various stages of the funnel.
Using a blog post for a new visitor is more relevant than using a case study for an existing customer.
As a result, once you recognize that different types of content typically have different attributes, identifying why your content does well becomes easier.
The Importance of Content Scoring
It is becoming increasingly important for marketers to maximize their content marketing efforts as paid advertising decreases.
Content Scoring helps you create content more efficiently and makes sure everyone gets the content they need.
Insights you can act on
You no longer need to guess if your content is ready for publishing by analyzing it and reviewing it prior to publishing.
With data-driven content, your team will be confident in publishing content that will perform well.
Producing high-quality content
Content is being created at an astronomical rate today.
What are the implications for businesses?
If their audience is going to engage with their content, businesses need to create it with high quality.
You can then use what you learn to create similar high-quality content at scale using the insights gained from scoring your content.
Setting up thought leadership
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Your industry authority can be built through great content. This will help you establish consistency and create content around keywords that you own.
Providing your audience with content like this will encourage them to come back to your business, and keep you at the top of their minds whenever they talk about the subject.
AI's Benefits in Content Creation
With Artificial Intelligence continuing to grow at a rapid pace, we can expect to see its use in content creation more and more in the future.
Do you spend a lot of time creating content?
Probably quite a bit.
You could spend that time coming up with your next viral campaign instead of replying to emails, writing notes, and analyzing data.
With artificial intelligence, a great deal of your mundane tasks can be automated, allowing you to concentrate on ideation and creativity instead.
Data Analysis for Content Marketing
If you analyzed each piece of content you had written, it would take a long time, but an AI platform, such as Atomic Reach, can quickly analyze your content and find trends within it.
It is easy to uncover trends and understand your successes by analyzing data such as time on page, conversion rate, click-through rate, and even word count.
These insights can then be used to optimize your content marketing, using content scoring.
Marketing managers have long had a hush-hush secret for attaining high rankings on search engines. Our content marketing campaigns that include specific elements that can deeply influence inbound traffic can now be better understood and analyzed thanks to recent advances in online marketing. Content score is one of them.
In the world of organic search, content score is a grade that indicates how your page or site performs in terms of its content. A method of matching your generated content for users’ searches on the search engines, this allows search engines to expose your content to the most relevant views as it responds to the users’ search query most accurately. This will increase the efficiency of retrieving relevant information and allow search engines to link the most relevant individuals with your content.
So How Can it Be Improved?
Content score improvement involves improving a variety of content attributes. Our recommendations include:
1: Include relevant keywords and synonyms
Search does not operate in a mysterious way, despite the fact that some aspects of online marketing are still being explored. A conscious effort is made to connect users’ desired end results with the sites or blogs they want to find when making a search.
Whether you are writing about how to address writer’s block or how to handle writer’s block in general, your ultimate goal should be to ensure that Google functions in a way that encourages people who suffer from writer’s block to engage with your posts.
By embedding relevant content within your post, you will assist in facilitating this linkage. Avoid stuffing your content with unnecessary keywords.
2: Quality over Quantity
Fortunately for content marketers, increasing content score involves more than just choice of keywords. However, this isn’t the case. A quality article is also essential.
In spite of brands spending large amounts of money to quickly publish content online, search engines prefer to see content with valuable information. Producing such content may sound easier said than done, but the benefits are incredible – you can expect higher page rankings from Google due to your ability to create interesting content for your readers.
3: The number of words matters
Having just discussed that quality is more valuable than content, there are somewhat different consequences when it comes to word count. In order to fully search engine optimized, content must have enough length to have a significant impact on “visibility in search results, site traffic, and bounce rate.”
In spite of the fact that Google does not publish any secret formula for determining exactly how many words are needed to meet the minimum standards, posts exceeding 500 words often tend to receive the best PageRanks. To meet the reader’s expectations and demands, you must generate enough quality content.
4: Take advantage of influencers' sharing power
Using influencers who are loyal to your brand and distribute your content is another creative possibility for improving content scores.
You can maximize the potential for readers to find and visit your blog or site by quoting or linking to an article that mentions a potential influencer. Your content marketing efforts will become more effective and will impress Google as well as optimize conversions.
5: Contributing to similar industry sites and blogging as a guest
Is your blog consistently updated with quality content? Upon completion of your guest post, you can proceed to guest post on other blogs and sites.
In addition to expanding your brand’s social reach and improving your SEO content score, this approach will require you to establish connections with other bloggers and resources.
Using guest blogging as an example, guest blogs are a great way to share your industry insights, demonstrate the value of your insight, and attract more readers back to your blog.
6: Keep Page Loading Time in Mind:
If a particular page or post doesn’t load immediately, readers can get impatient. The same is true with Google, which penalizes slow-loading sites in its ranking indexes, thus adversely affecting SEO.
Consequently, for your blog to be best optimized for SEO, you will need to make your posts (including your images) able to handle a wide range of inbound traffic. You will need to provide the information right away, whether it’s due to a server malfunction or coding error.
Test different diagnostic tools such as Pingdom and Monitis to determine the extent of the problem.
What is the purpose of SEO Content Score?
Nevertheless, if you’re not excited by the above stat, you need to understand that if we do not improve content quality, marketers’ ability to get their content seen, read, and digested will be compromised. Lead conversion and sales will naturally be affected by this.
How high should the Content Score be?
In the brief editor, you can manually set the target level of the content score. The value of an optimized content experience is typically between 40-60 percent for well-researched and structured content.
The default target score for this value can be optimized to 75 percent by covering 2-3 subtopics that have been forgotten or neglected. The content score of 75 percent is sufficient for writing effective content, according to our data.
Less than a 75 percent content score indicates the text is often deficient in competing components necessary to outperform other content. As a rule, content scoring below 50 percent or lower indicates that the content needs further optimization.
Summing it up
The topic of improving content score for SEO is only one of few strategies that can be used, but its significance on our conversion rate is quite significant. We score our content as part of the process of how people are going to interact with it. Our content needs to remain updated on search engine preferences and dynamics in order to adapt to them as brand marketers. In the age of online marketing, most of our efforts focus on search engines like Google, our main target.
About the Author
My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.