Content marketing has risen to become one of the most powerful marketing strategies in recent times that digital marketers can employ, as quality content becomes increasingly important to the success of SEO campaigns. Most of the organizations are now investing at least a little funding from their marketing budget to content strategy.
What is local content marketing?
A local area focus features a huge advantage: the local content marketing field isn’t yet as saturated as its elder brother, SEO. Over a couple of years, due to its power and possibilities, content marketing has become one of the most inflated marketing strategies, leading to a saturation of content online.
What should be the Goal of Local Content Marketing?
There are some goals that can be achieved through the process:
- Attract qualified and targeted traffic to your website
Any content with local information that will attract people in your geographic area.
- Generate links for your website
The key is to give services to other webmasters. More other sites
link back to your website, the more opportunities you have to get more clicks from their users and drive more audience.
- Generate social shares
If you want the most out of social media, your content needs the built-in ability of social shares.
- Increase brand awareness
If you make sure to keep your branding at the forefront of your content, any local content will work well.
There are some key points you need to consider while creating a local content marketing strategy.
Create a Strong Local Brand Image
Before you start producing the content and driving traffic to your
website, you need to create a strong brand image that appeals to your local
targeted audience. This will include things like your website URL, design, brand name, etc. For example, a simple URL like “makeover.in” immediately tells visitors that you’re specifically targeting India-based clients. Similarly, you need to modify your website design according to the preferences of local customers. When a local customer visits your website, you need to make your customer feel homely and comfortable. It helps when you are being friendly with the visitors and increases their chances of taking action on your website.
Create Actionable Blog Content for Local Audiences
The quality and usefulness of your blog content will decide the success or failure of your content marketing strategy. When coming up with content ideas, you need to be more specific and targeted. Identify your target audience and create content that is full of actionable insights.
Note down the best performing titles on separate Notes and search for similar topics on Google just to get a better idea of the kind of content which is related to your audience.
Develop a Targeted Guest Blogging Strategy
Guest blogging may be a super effective strategy when it involves
branding and reputation building – it’s one among the simplest ways to ‘borrow’
credibility by featuring your business on high authority blogs and magazines in your opportunity.
You need to form guest blogging a neighborhood of your local content marketing strategy, however, to actually enjoy it, you would like to spot relevant blogs in your niche which are also popular among your audience to make sure your content is reaching the people you would like.
About the Author
My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.