Hudson Academy: 267% Traffic Growth with SEO

SEO Strategy Focused on fixing technical errors and white hat SEO to achieve ranking and overall organic traffic of the website.

Duration:	Organic Traffic (%):	Keywords Avg. Position:
6 Months	267%	From 25.9 to 9.8

Client Background:

“Hong Kong-based specialized IB Tutoring and IGCSE Tutoring services provider. Their IB IGCSE tutors in Math, English, Science, Physics and Chemistry have provided tutorials to 1000+ students in the last decade. Their IB IGCSE tutorials are tailored and attract students from leading international and independent schools from HK/ US/ UK. Their students either rank consistently among the top of their classes or have improved significantly in their studies.”

Goals

To fix all technical issues of the website.
Improve their website’s ranking to make it more relevant in their area.
Increase the volume of inquiries generated by local search results.
Increase the overall organic traffic of the website.

Our Solutions

Our first step was to find relevant keywords to help our client get potential leads/students. We focused our SEO approach on the tutors-related keywords mentioned below that clients’ relevancy and exposure in their local area.

Keyword	Position	Search Volume
igcse physics tutor hk	1	1000
igcse chemistry tutor hk	3	1300
igcse maths tutor hk	5	880
ib physics tutor hk	5	880
igcse mathematics tutor hk	5	1300
ib chem tutor hk	6	880
igcse biology tutor hk	7	1300
igcse english tutor hk	7	1300
igcse chinese tutor hk	8	880
alevel physics tutor hk	8	1300
ib mathematics tutor hk	8	1300
ib math tutor	8	110
igcse english tutor hk	8	1300
ib biology tutor hk	10	880
ib english tutor hk	10	880
ib chemistry tutor hk	10	1300

We adjusted the website’s on-page features to increase performance and contain its target keywords based on our results from the original SEO assessment. Among them are:

Fixed all major javascript and CSS errors
Fixed all 404 internal and external links
Optimizing Meta
Improve the overall page speed of the website
Optimized targeted pages
SEO content creation and optimization

Results

The client’s desired keywords were found on the first page of Google.
Organic traffic grew by 84.46%, resulting in an increase in visitors from 1321 to 2446.

3. Organic clicks increased from 1.4K to 4.4K, Impressions are increased from 103K to 626K

Conclusion

Our SEO strategy for Hudson Academy was successful in achieving its goals. We fixed technical issues, optimized pages with relevant keywords, and created high-quality content to improve page performance. This resulted in 84.46% in organic traffic, with significant increases in organic clicks and impressions. Our focus on White hat SEO and targeted keyword research contributed to this success.

About the Author:

Mayur Salunke

Mayur Salunke is an SEO Manager and Digital Marketing Strategist with more than 15 years of hands-on experience in search engine optimization, AI-powered SEO, and performance marketing. He specializes in advanced SEO frameworks, GEO (Generative Engine Optimization) for AI-driven search engines like ChatGPT and Perplexity, and AEO (Answer Engine Optimization) for featured snippets and voice search. Throughout his career, Mayur has managed large-scale SEO and PPC campaigns across industries including healthcare, legal, finance, education, e-commerce, and local services. He has successfully improved organic visibility, keyword rankings, and conversions through technical SEO, content optimization, data analytics, and AI-assisted strategies. With strong expertise in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Google Ads, Mayur also mentors SEO teams and aligns digital strategies with evolving AI search behavior. His professional interests include AI prompt optimization, topical authority building, E-E-A-T implementation, and automation-driven SEO growth.

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