SEO Strategy Focused on fixing technical errors and white hat SEO to achieve ranking and overall organic traffic of the website.
| Duration: | Organic Traffic (%): | Keywords Avg. Position: |
|---|---|---|
| 6 Months | 267% | From 25.9 to 9.8 |
Client Background:
“Hong Kong-based specialized IB Tutoring and IGCSE Tutoring services provider. Their IB IGCSE tutors in Math, English, Science, Physics and Chemistry have provided tutorials to 1000+ students in the last decade. Their IB IGCSE tutorials are tailored and attract students from leading international and independent schools from HK/ US/ UK. Their students either rank consistently among the top of their classes or have improved significantly in their studies.”
Goals
- To fix all technical issues of the website.
- Improve their website’s ranking to make it more relevant in their area.
- Increase the volume of inquiries generated by local search results.
- Increase the overall organic traffic of the website.
Our Solutions
Our first step was to find relevant keywords to help our client get potential leads/students. We focused our SEO approach on the tutors-related keywords mentioned below, which are related to clients’ relevancy and exposure in their local area.
| Keyword | Position | Search Volume |
|---|---|---|
| igcse physics tutor hk | 1 | 1000 |
| igcse chemistry tutor hk | 3 | 1300 |
| igcse maths tutor hk | 5 | 880 |
| ib physics tutor hk | 5 | 880 |
| igcse mathematics tutor hk | 5 | 1300 |
| ib chem tutor hk | 6 | 880 |
| igcse biology tutor hk | 7 | 1300 |
| igcse english tutor hk | 7 | 1300 |
| igcse chinese tutor hk | 8 | 880 |
| alevel physics tutor hk | 8 | 1300 |
| ib mathematics tutor hk | 8 | 1300 |
| ib math tutor | 8 | 110 |
| igcse english tutor hk | 8 | 1300 |
| ib biology tutor hk | 10 | 880 |
| ib english tutor hk | 10 | 880 |
| ib chemistry tutor hk | 10 | 1300 |
We adjusted the website’s on-page features to increase performance and contain its target keywords based on our results from the original SEO assessment. Among them are:
- Fixed all major javascript and CSS errors
- Fixed all 404 internal and external links
- Optimizing Meta
- Improve the overall page speed of the website
- Optimized targeted pages
- SEO content creation and optimization
Results
- The client’s desired keywords were found on the first page of Google.
- Organic traffic grew by 84.46%, resulting in an increase in visitors from 1321 to 2446.
- Organic clicks increased from 1.4K to 4.4K, Impressions are increased from 103K to 626K
Conclusions
Our SEO strategy for Hudson Academy was successful in achieving its goals. We fixed technical issues, optimized pages with relevant keywords, and created high-quality content to improve page performance. This resulted in 84.46% in organic traffic, with significant increases in organic clicks and impressions. Our focus on White hat SEO and targeted keyword research contributed to this success.
