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A landing page is a single web page designed to capture specific leads and convert them into customers.
Landing pages are an integral part of the conversion machine. There are many different landing pages, but they all share one thing in common – they must be well-designed and optimized for conversions.
Landing pages are essential for SEO. Every page on your website has the potential to be a landing page, but search engines rank pages based on their relevance to user queries—so you should strive for every post or product description on your site to match a relevant keyword.
A great way to start your project is to send in an inquiry about designing a landing page for your needs, as it will allow you to work with a creative team on an innovative design. There are many options if you want to get into the pool of landing pages.
What makes a successful landing page?
Landing pages are an essential part of the marketing strategy. They are meant to get the visitors to convert into customers. One thing that makes a successful landing page is a clear call to action in the form of a CTA button.
The CTA button should be big and easy to spot. It should also be relevant to your landing page’s offer, whether a free trial or a buy now button. The most crucial aspect of any landing page is its content, which must be engaging enough for users to click the CTA button and take action.
Landing pages are often a central part of website design. The landing page is the first step in a marketing strategy to lead people to a website or app. Creating good landing pages to get more effective results is a must.
Many business owners and marketers will create several different landing pages for their websites and use them to lead other potential customers down a path to their website through a series of questions and answers. One of the highest-performing marketing strategies is called the “landing pages.”
The landing page answers your target market’s questions quickly and provides them with enough information to decide if they want anything more from you. The success of your landing pages depends on the quality of your content.
There are many different types of landing page structures, including:
1. Information-based landing page:
The landing page is usually a single-page website with many texts and resources according to the topic. There is usually one main call-to-action for visitors to click.
2. Form-based landing page:
The form-based landing page has an easy-to-navigate interface with a call-to-action button, and a form visitors can fill out. Before proceeding, visitors typically have to provide their names, contact information, email address, and other personal information. This type of landing page is for lead generation purposes.
3. Multimedia-based landing page:
Multimedia-based landing pages typically combine text, images, video, and links to other digital content. These landing pages are often the preferred choice for businesses that need to present their company uniquely to stand out from the competition.
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4. Hybrid Landing Page:
The hybrid landing pages are navigated with a call-to-action button and form. Still, it also includes visual elements such as images, graphics, and videos that could be difficult to place on a form-based landing page.
5. eCommerce Landing Page:
The eCommerce landing page can sell a product or service directly to consumers. Its goal is to help consumers find and purchase that product or service.
The concept of landing pages in general and what landing pages are best for which type of marketing activity is essential for understanding your on-page marketing efforts’ effectiveness.
To fully understand this concept, it helps to know what landing pages are and how they differ from other web pages.
An effective landing page gets the right message in front of the right person at the right time. They are a single call-to-action button that invites visitors to click and make a purchase. You can use Landing pages for consumers to learn about your company, view your product offerings, or become an affiliate.
How To Build A Great Landing Page?
A landing page is one of the most important pages on a website. If visitors cannot find what they are looking for or make it to the bottom of your page, it wastes everyone’s time.
Building a great landing page can take time and effort. But there are some specific steps you can take to make sure your page delivers what users want and doesn’t leave them feeling disappointed:
1. Know who you're talking to:
Knowing who you’re speaking to is the first step in building your excellent landing page. What do they care about? What questions should they be asking? Get an idea of their interests by finding out what social media platforms they’re active on and then focusing on them in creating your page.
2. Create a call-to-action:
This is essential to converting people into customers and should be a big part of the page’s design. It gives visitors an option for what you want them to do next. Examples of calls to action include “Sign up for our newsletter” or “Contact us.”
3. Include an offer:
This great call to action encourages visitors to take specific action. The proposals include “Free shipping” or “20% off.”
4. Add information about your company:
Your design should have a goal, which you should state clearly in the language on your website. The accessible data should be listed in the content area of your landing page.
Your website will tell visitors what the company does, who it exists for, and why they exist. Maybe you have a blog or a newsletter you can share? Remember that visitors typically come to your website from a search engine, so you want to provide them with the information they seek.
5. Add keywords:
Keywords will help bring in traffic and increase the number of people who see your ad on search engines like Google. The more keywords, the more people will see and click on your ad.
6. Be social:
Share your company’s website with friends on Facebook or Twitter to get an influx of traffic from other people who love what you offer.
Enhancing the Conversion Rate of Your Landing Pages
Landing pages are the first point of contact for your visitors. This is where conversions happen. Some landing pages can be more engaging and have higher conversion rates. It is vital to keep improving the conversion rate of your landing pages to get more leads and increase revenue.
An online marketing consultant has the following advice: a website or landing page should be designed to make it quick and easy for visitors to convert on the spot, like with a last-minute flight ticket search or a Groupon offer.
In this article, I will show you how you can design your landing page, so it’s easy for users to convert on the spot. Using some of these design tips, you could see an increase in conversions by up to 50% on your site.
1. Use a High-Resolution Image:
If you’re blasting someone with an enormous image, they must scroll down to see it. If the person scrolls down and can’t find what they want, they will leave your page immediately. A high-resolution image is easier to spot so you could use that as a design factor.
2. Use a Button:
When someone presses a button, they want to know what’s next. So your design should have that in mind. They could be following you on social media, clicking the “follow” button on your page, reading through the article and clicking on one of the links at the bottom. Buttons will help users move forward on your page. Consider using large, bold, detailed images to reinforce intimacy with your content.
3. Use a Background Image:
If you want someone to focus on what you are saying, you need to make them more comfortable with the content and easier to digest. The background image can also be a factor in design if it fits well with the rest of your site.
4. Use an Icon:
Icons can help break up text or ensure that your site’s text is manageable. They are also a creative way to make your content more exciting and relevant to current events. Ensure your website is polished, includes a call-to-action, and has a clear layout.
What makes a landing page different from a website page?
Landing pages increase conversions and revenue. They should have the same goal as any other online business – earning money. It is no wonder that companies are turning to landing pages to increase their rankings on search engines.
Website pages are more informational and provide the company’s business context without selling anything. They also tend to change over time as the company updates its products or services but retain the same layout.
About the Author
My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.