Got Resume Builder: 26% Click Growth with Strategic SEO

SEO Case Study – Got Resume Builder: 26% Click Growth in 6 Months

Got Resume Builder Case Study

Organic clicks increased from 14.4K to 19.5K in 6 months

Organic impressions increased from 2.92M to 3.6M in 6 months

Clicks

26% increased

Impressions

18% increased

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Overview:

Got Resume Builder is a comprehensive platform offering a wide array of professional tools and resources to enhance job seekers’ success. The website provides expertly designed resume templates to cater to various industries and job levels, ensuring users can create stand-out resumes. In addition to templates, Got Resume Builder features a rich collection of career advice, cover letter writing tips, and resume writing tips, all aimed at helping individuals confidently navigate the job market. These resources offer practical guidance on crafting compelling application materials and advancing career prospects.

Objectives:

Increase Organic Traffic: Our goal was to boost the number of visitors to the website through search engines. By conducting thorough keyword research and implementing effective SEO strategies, we aimed to drive more relevant traffic, improving the site’s overall search rankings.

Content Optimization: We refined and optimized the existing content, ensuring it aligned with the latest SEO practices. This included improving keyword targeting, enhancing the readability of career advice, resume tips, and other materials, and ensuring the content addressed user intent to keep visitors engaged.

Build High-Quality Links: We focused on building high-quality backlinks from reputable sources to establish authority and trustworthiness in search engine rankings. This effort helped boost Got Resume Builder’s domain authority, improving rankings and visibility in organic search results.

Fix UI/UX of the Website: We revamped the homepage and blog sections’ user interface (UI) and user experience (UX) to ensure seamless navigation and an intuitive layout. This helped improve visitor engagement and the overall user experience, making it easier for users to find relevant resources and information.

To achieve the objectives for Got Resume Builder, we executed the following tasks:

  1. Keyword Research: We conducted comprehensive keyword research to identify high-value search terms aligned with the target audience’s needs, enhancing the website’s visibility for relevant queries.
  1. Keyword Gap Analysis: By performing a keyword gap analysis, we identified opportunities where Got Resume Builder needed to catch up on traffic compared to competitors, allowing us to target untapped keywords.

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  1. Competitor Analysis: We analyzed the competitive landscape to understand what strategies drove traffic and success for other resume and career advice niche sites. We used these insights to refine our approach.

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  1. Website Audit to Fix Technical SEO: A thorough website audit helped us identify and address technical SEO issues like page speed, mobile-friendliness, and crawl errors, improving the site’s overall health and search engine performance.
  1. In-Depth Content Analysis: We evaluated the website’s content in detail, focusing on enhancing its relevance, quality, and alignment with user search intent. This ensured that users found value in the resources offered, increasing engagement.

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  1. Backlink Audit: We performed a backlink audit to assess the quality and relevance of existing links, identifying and removing any harmful or low-quality links while focusing on acquiring high-authority backlinks to strengthen the site’s SEO.

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Organic Keywords & Traffic Trends in the last six months

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GSC Comparison Last 3 Months

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GSC Comparison Last 6 Months

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Conclusion:

Due to the comprehensive SEO strategies and targeted efforts we implemented for Got Resume Builder, we saw significant improvements in organic traffic and keyword rankings. We successfully enhanced the site’s visibility in search engine results by addressing key areas such as keyword research, content optimization, technical SEO, and backlink quality. The combination of these efforts drove more relevant website visitors and solidified Got Resume Builder’s position as a trusted resource in the career advice and resume-building space. This overall improvement in performance marks a successful achievement of our objectives.

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