SEO techniques are typically classified as white hat and black hat. White Hat SEO is 100% legit, organic and natural link-building, creating authority and traffic with original content and well-researched strategy. Whereas, Black Hat SEO includes shady practices that violate search engine guidelines simply to rank higher in search results. These tactics are considered unethical and often result in penalty from the search engine.

At Shrushti, we are proud to say that our approach is 100% White Hat and legitimate.