One of the primary ways for SEO to have an impact is to utilize top-notch content along with SEO keywords and structures as a complementary practice for lead generation.

There needs to be a fine balance between SEO for discoverability and creating content on website as a sales funnel.

The brand value of a SaaS service depends quite heavily on market cred. Both SEO ranking factors and Google give weight to content-rich websites. Therefore, your content marketing and SEO strategy needs to be the right blend of on-page and technical optimization to serve your customers and build your credibility at the same time.