External Links: SEO Tips That Work

Table of Contents

What are external links?

External links are valued by major search engines based on many metrics. In order to ensure that your website appears on the first search page of consumers, Shrushti lists the following list of best practices:

  • What is the trustworthiness of your page? A link from a source with a high level of trust—such as university main pages, government domain sites—is an indication of trustworthiness.
  • What is the popularity of the external link? How important is it online? Popular pages are those that are externally linked to by many other quality websites.
  • Take into account the relevance of the link to your website’s content. It is important to have the same content on your source page and your target page.
  • Use anchor text on your page instead of just the URL! The use of anchor text keeps your page’s flow and ensures users don’t get distracted from its purpose. 

It is important to be careful when choosing your anchor text:

  • BAD: The article, “How to Detect Duplicate Content on Your Own Site” Learn More.
  • GOOD: The article about duplicate content where you can learn how to detect duplicate content on your own website. 

What is the significance of external links?

In order to increase your website’s ranking, external links play an important role. A third-party link is regarded as a vote of confidence by search engines because search engines assume people talk about your site and recommend it a lot. 

Considering that Google was first developed, external links have always been crucial ranking factors. This is what external linking is all about.

  • The website becomes more visible and relevant

Their users deserve the best results, so search engines always display the most relevant ones to their searches. Linking to other websites within the same niche will enable Google to assess your relevance and popularity for a particular query. Your ranking will be affected by this positively.

  • Enhances the user’s experience

A link to another website can help users find more information. Adding quality content to your website will improve the experience for users and encourage them to return.

  • Provides more opportunities for backlinking

Building a natural linking environment can be facilitated by linking out to other reliable sources on the web. Using this technique will allow you to rank higher on the various SERPs (search engine results pages).

How are external links classified?

There are two types of external links

  • Do-follow links

Link do-follows are designed to allow search engine bots to follow links and pass along some link juice. Rankings can be boosted by this.

  • No-follow links The crawlers will not follow nofollow links, and no link juice will pass from them. The rel=’nofollow’ attribute is added to the a> tag to accomplish this.

What are the consequences of linking without permission to a website?

Linking to another website does not require permission. The inclusion of such a link is not an infringement of copyright.

When creating links between your website and another website, you should keep the following in mind:

  • It is never a good idea to copy content and place it on your own website, since you could be committing a copyright violation, unless you are allowed to do so under fair use.
  • Make sure you do not use trademarks of other websites without permission.
  • The user experience and search engine optimization of your website can be improved by linking to other websites.
  • Framing another site’s content over your own may violate the copyright of that site, as well as leave users confused about the source of the content.
  • A reputable third-party site linking to your site is an excellent way to improve your ranking on Google and boost traffic to your site.
  • Make sure you honor the copyrights of your content in your Terms of Use and your site.
  • Copying images, photos, or graphics from other sites and adding them to your own site may not be legal.

If an external link is dead, what can be done?

How to find broken links

You must first find the broken links in order to fix them. Broken links can be found in many ways on your website. Google Webmaster Tools can be used to find them. Broken links can be found in the “Crawl Errors” section. 

Links to external pages, however, will not be detected. If you would like to measure traffic to your 404 Error page, you can add a custom filter to your Google Analytics account. But this won’t count broken links on your website.

Which is the best method for finding broken external links? Every page on your website and every link on it could take the entire week (or month) for you to check. 

Due to how quickly the web changes, you’d need to get started from scratch every time you came across a broken link. It’s best to automate the broken link check unless you want to hire a full-time staffer.

Repairing broken external links

Links from your website to other websites are called external links. Broken external links are often ignored by webmasters because they don’t seem to affect their own bounce rate or time on site. 

Although broken external links still cause harm to your website, they are still a serious problem. They give the impression that your website is untrustworthy. In addition to sending signals to Google that your website is outdated, having too many broken links can also adversely affect your rankings.

The process of fixing broken external links is relatively straightforward. Here are your options:

  • Delete the entire link
  • Put a valid link in place of the broken one

It doesn’t excuse you from having broken links. Even if you have no control over the external links on your site (websites move and change content frequently), that doesn’t mean you shouldn’t have broken links. Although it is not your responsibility to fix the broken links on your own website, you are still in charge of maintaining it.

What is the difference between internal and external linking?

  1. Internal Link 

Links within your website direct users to a specific page. Links within the same domain are internal links.

Website navigation is an example.

A good internal link has the following advantages:

  • Anchor text improves the usability of internal links.
  • Page rank is improved by internal linking.
  • Boots internal linking view counts.
  • The bounce rate is decreased by internal links.
  • Sites with internal links are more likely to be indexed.
  1. External Link

An external link is one that lets customers leave your website by clicking on a link. A crucial component of search engine optimization are external links, sometimes referred to as outbound links.

XYZ.com, ABC.com, and other websites are examples of external links.

External links have the following advantages:

  • Readers may benefit from external links.
  • Your website’s authority will be improved with a good external link.
  • You won’t lose page rank by linking to an outside website.
  • Linking to an external website is the same as providing an extra resource to read the article.
  • Credibility can be enhanced through external links.

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How do external equity links work?

Equity Links - what are they?

An equity link is a link that has a value that transfers to another domain or page. It is sometimes referred to as “link juice“.

Here are a few examples:

  • Links to follow
  • Permanent redirection with a 301 code.

Links passing value between pages are equity links.

Isn't every link an equity link?

When I first started with SEO, I wondered the same thing. There are several strategies to prevent a link from transferring value, which includes linking juice:

  • An attribute that indicates links should not be followed.
  • The meta robots tag on a page is used to mark links (noindex, follow or index, nofollow).
  • The robots.txt file must contain disallow in order for links on a page to be crawled.
  • Search engine crawlers cannot see JavaScript links.
  • You will receive links that direct visitors to a 302 redirect before they reach your site.
  • You should use meta refresh redirect links that point to your website before landing on a page.

Equity links both internally and externally

Link types for equity investments include both internal and external links.

External links differ from internal links in the following ways:

  • An external link is a link that points to a page on your website from another domain (external website). A website at XYZ.com links to your domain’s products page at shrushti.com.
  • Links within a website are called internal links. This is the case with the links at XYZ.com/products/ and shrushti.com/product-a/.

What makes a link valuable?

Linking to an equity site is not the only factor that determines its value and ability to affect search engine rankings.

  • Internal links have little to no effect on rankings compared to external links from relevant and important websites.
  • Is the link valued (Link equity or No link equity)? Passing links with no link equity are a common feature of the internet and can help establish topic relevance, increase traffic, and establish online credibility.
  • A link from a unique domain is more effective than a link from a site that has linked to you previously.
  • Link anchor texts that contain relevant keywords are more likely to convey keyword-specific value. (Anchor texts are of utmost importance, but you need to maintain an organic backlink profile)
  • A link from an established, high-quality site is more valuable than one coming from an unfamiliar, low-quality site.
  • Unlike links in the footer or blogroll, links from inside the content pass more value.
  • There is less value per link when a page contains a lot of links.

A link's value is determined by the following metrics:

  • The authority of the page
  • In charge of domains
  • Rankings
  • The age of the domain

About the Author

My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.

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