SEO Traffic Growth: From 10K to 192K Visitors in a Year

SEO Success Story: Unlocking Explosive Growth in 12 Months

eSports SEO Success

Overview:

Our client is an esports betting giant; having presence in many countries and providing betting education, streaming, news, actual betting on games and much more within the realm of esports.

Objective:

  • Increase organic traffic volume and brand awareness in specific countries: the US, Portugal, Brazil, Russia, Spain, Ukraine, and Peru.
  • Conduct a thorough technical SEO audit to identify and address issues hindering website performance and optimization of search engines.
  • Develop high-quality, regionally relevant content that resonates with local audiences and addresses their needs.
  • Build a diverse, high-quality backlink profile through white-hat link-building techniques, boosting domain authority and trust.
  • Continuously monitor and analyze data to refine SEO strategies and maximize return on investment from organic traffic.

Strategic Actions Taken

  • Collaborated with the development team to address on-page issues, including resolving hreflang tag and page speed concerns for both main and inner pages.
  • Conducted a thorough analysis using tools such as SEMRush, Ahrefs, and LRT to identify toxic links, subsequently creating a disavow list.
  • Executed a strategic backlink campaign, tailored to the most profitable keywords for each targeted region.
  • Advised on updating low-quality content and restructuring internal backlinks to enhance overall site quality.
  • Provided recommendations for compelling calls-to-action (CTA) to improve conversion rates.
  • Worked closely with multilingual content writers to synchronize content production, thereby boosting SEO rankings.

The Results

Achieved a remarkable doubling of organic traffic within the first 12 months, establishing SEO as the leading marketing channel in terms of ROI.

GOOGLE ANALYTICS ORGANIC SEARCH TRAFFIC

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Keywords Ranking Overview:

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Acquisition Overview:

As per the screenshot below you can see the organic search traffic ratio is 50% compared to all other channels.

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 Conclusion

The success of this case study is evident in the substantial improvement in organic search traffic beginning from the second month of implementation. The diligent execution of in-depth technical SEO changes, combined with strategic backlink campaigns, has led to consistent and substantial growth in organic traffic, firmly establishing SEO as a pivotal driver of success for our client.

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