Did you Know Cache can Improve your Page Speed

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In order to achieve the best SEO results, you need to know how Google’s search engines and indexers work. Most website owners don’t fully understand how search engines work. It is impossible to know everything Google changes about its search algorithms, even for the best SEO companies. 

It is also possible that they are unaware of some very important options available to them. An example of this is caching. Caching is important for optimizing a website’s rankings, but you must know exactly what it is, as well as its role when searching online.

What Is Cache?

A cache is simply a copy of a web page that Google takes after it has indexed it and stores it for future use. 

A page is indexed by Google’s indexers and it is organized in a database, but it is not actively searched by those indexers every time it is called up. Since it is easier to access, a snapshot of the page that is searched instead of the page itself.  

The indexer displays the actual page the cache was pulled from when it determines the requested page. Increasing indexing speed is one of the main goals of web design. 

As well, when a web page is updated, a new cache needs to be generated to replace the old one, so the most recent and relevant version is being displayed.

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Where Can Cache Be Seen?

There are two ways in which caches exist technically: as images of web pages and as text-only versions of the page’s content. Both of these can be found through a Google search, and the results can be seen by analyzing the search results. 

A green URL appears below the active link. The cached, image version of the page can be seen when clicked on. A recent snapshot of the page can be seen in the cache. 

Within that note is a link to a text-only version of the cache, which is of greater significance when it comes to SEO. The website may have changed between the time of the note and the date of the cache.

What Is the Importance of Cache for SEO?

Caching pages in text-only mode is vital to search engine optimization since it offers a streamlined version of the site’s content – without any design elements, media files, or other elements. 

Indexers can take advantage of this information to discover what terms and content are indexed, and what isn’t relevant to searches. 

When Google indexes a page, it reads the text version, so content needs to be written with this in mind, and keywords should be used in the most effective way. Keywords in the alt-text can have a positive impact, but if the actual cached page content does not contain enough quality content, with appropriate keywords, indexers will be less likely to give a page the priority it deserves.

A person can use the SEO of their cache to determine if their site is being recognized as relevant or if they need to improve their SEO of their cache. This is a fairly straightforward question. Check the date the cache was last updated. 

Google may cache a page quickly if it sees it is relevant and relevant enough following any changes to the website within 24-48 hours. In any case, a longer URL means the page has become less important and other pages have taken precedence. In order to improve page rank and cache, it is advisable to find the best SEO company.

The page cache or Google’s search engines remind us there are always additional ways to improve SEO. Just when it seemed that for the best SEO company there couldn’t possibly be any more to learn, it turns out there are still more things to learn. 

Website owners and designers looking for every possible method to improve page rank should be aware of the importance of cache, and how it can improve optimization.

What Happens When You Clear Cache?

Should you Clear Cache?

In other words, if cached data isn’t that important, shouldn’t it be safely erased? Perhaps.

It may be a good idea to clean the cached data on your mobile device if you find the memory draining. Ultimately, cached data doesn’t impact a website or app’s performance; all it does is update the files it holds.

You will eventually need to reopen apps and revisit websites at some point, so clearing your cache incessantly isn’t a permanent fix. After re-caching, the cycle will continue.

If your device is running out of memory, consider cleaning it up by deleting old text messages, images, and videos. For those who wish to keep their files, cloud-based file storage and sharing solutions like Google Drive or Dropbox are also worth considering. Free cloud storage is usually available with these solutions.

Cached data: How to Clear it?

To clear your cache on different operating systems, here’s how:

How to clear the iPhone Cache

You can clear the iOS device cache by following these simple steps:

Go to Settings > General > iPhone Storage.

You can clear the iOS device cache by following these simple steps: Go to Settings > General > iPhone Storage.

Several options are available from here. If you rarely or never use an app, your first option is to clear its cache. Offload is iOS’ fancy term for clearing the cache. This is under the recommendation “Offload Unused Apps.”

Twitter Cache

The other option is to scroll down and check individual apps which have a lot of cached data on your device. You can know this by looking at the memory usage of the apps listed from highest to lowest.

Free up some temporary space by offloading the individual apps.

The cache is simply cleared by clearing temporary files. Custom settings, downloaded files, and login credentials are not affected.

Android: Clear the Cache

Android devices can be cleared of cache in several ways.

Cache in Chrome App Must be Cleared

  1. You will need to launch Google Chrome on your Android device.
  2. On the top right corner of the page, click the three dots under More. 
  3. You can choose a certain time range by tapping History, then selecting Clear browsing data.
  4. Make sure “Cached image files” is checked for a time range.
  5. Chrome’s browser cache can be cleared by tapping Clear data. 

Tip: Chrome allows you to empty the cache even when offline.

What is the purpose of clearing cache?

This has provided a pretty comprehensive overview of cached data, how it’s stored, and how it impacts device performance.

Occasionally clearing cached data is not a bad idea. These files are sometimes referred to as “junk files” since they pile up on your device. You should not rely on clearing the cache as a solid method to create new space, but it can help keep things in order.

How Long does a Cache Last

The disk space for this task is typically allocated by browsers, such as 12 MiB. The process continues indefinitely if the browser is shut down. By either internal policy or by HTTP headers, it will be until the expiration if he/she uses the browser rarely. He/she may need 12 minutes or less if they use the browser heavily.

About the Author

My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.

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