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A meta description is a summary of what the web page is about. It appears in search engine results, on social media, and in other places where a website’s content is shared.
Meta descriptions are essential for SEO because they help search engines determine which websites to show in their search results. It also helps people decide whether to click on the link to visit your website.
How to Create Your Professional and Unique Meta Tag?
The meta tag is the tag that is placed at the head of a web page and provides information about the page. This information includes description, keywords, and other metadata. The meta tag should describe the site’s content and provide relevant keywords to help search engines categorize it. It should also include a keyword density of 5% or less.
An excellent way to create professional and unique meta tags is by using an online generator. These generators will automatically generate new meta tags for you with your desired keywords, descriptions, and other metadata.
The Importance of Optimizing Your Meta Tag For Search Engines
Meta tags are part of the HTML code describing a webpage’s content. For example, meta tags can provide information about the page’s author, subject matter, and other descriptive information. Meta tags are what search engines use to understand what your page is about and how it can be categorized.
Search engines use meta tags to determine where your page should rank in search results for particular keywords or phrases. Meta tags are also crucial for attracting organic traffic from social media platforms like Facebook when you post links or share pages on these platforms.
Correct Way To Write Meta Description For SEO
Now that you know the meaning of Meta Description and its importance in SEO, let’s understand the correct ways to write It. The following guideline will help you improve your organic search and CTR ratio.
Add Your Main Keyword In the Description
The most important thing you should consider while writing a meta description is that it should include your focus keyword. Your first step is performing keyword research for your content, which has high search volume and matches the search intent. It is essential to include your primary keyword since Google bolds search phrases when they match a user’s search keywords. It may make them easier to spot for users. Do you know why you use keywords in the descriptions? Because it helps you in getting more clicks, which improves your CTR.
Example: Adding Keywords in the Meta Description:
As you can see, it simply takes a moment to study meta description to realize that it responds to the search question, increasing clickthrough rates, and search engine rankings.
Explain the content of your site page
You should explain the content of your page and the meta. You must condense your most relevant material into around two sentences because the suggested character count is up to 155–160. Shrushti Digital Marketing can assist you in determining the appropriate duration. It displays how many characters you’ve used and issues a warning if you use more than the complete set of characters for the meta descriptions.
Add CTA To Improve CTR
A CTA or Click To Action can nudge searchers to click on your link provided and then take action once they get on your website.
It is one of the most effective ways of generating leads and converting them into customers. It’s a great strategy to incorporate into your content marketing strategy to get more traffic on your website, which leads people to eventually take action and start a conversation with you about a product or service.
Make your Meta Descriptions Unique for each page
If your meta description is the same as other pages, it will negatively impact google’s user experience. When you use the same descriptions on each page, even though the pages are different, they will look the same.
It would be preferable to leave the field emptier than to create redundant meta descriptions. The term in the search queries will help you to choose a sample from the page. Writing a unique meta description for each page allows you to rank better in search engines like Google.
Ensure that meta descriptions are relevant to your content
It is one of the essential points. If you attempt to mislead users into clicking on your result, Google will find out. If you do that, you could even face punishment. In addition, your bounce rate will likely increase if your descriptions are deceptive. Consequently, individuals will have less faith in your business. Said, it makes it a terrible idea. The meta description should thus correspond to the page’s content.
Make sure your meta description has a strong presence and compels the user to take action
You have to consider that the meta descriptions should have a strong voice, making the user take action on the link. You must consider your user and their (potential) incentive to visit your website if you view the meta description as appealing to your page. Make sure the description isn’t tedious, challenging, or overly mysterious. People should be aware of what to anticipate from their carrier.
Why does Google update meta descriptions?
The meta description you post often does not show up in the SERPs. Several factors might be at blame for this. Google utilizes the content on the page since your thorough description might not be able to convey the information appropriately.
Alternatively, just specific inquiries could return your genuine description. Google strives to match the audience, so another snippet would better reflect the intended usage. A few lines from the page, or a few phrases or sentences from different parts of the page, may typically make up the description.
To Summarize
Although meta descriptions don’t directly impact SEO and Google doesn’t typically use them, they are still significant in 2022. As part of your long-term strategy, ensure meta description performance. Regularly review them, try different language and writing styles, and tailor them to your target audience.
About the Author
My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.