The basics of Google Adwords and how you can start

Table of Contents

What is Google AdWords?

Through Google’s platform and partner sites, AdWords is Google’s method of advertising businesses online. 

During a user’s search for a business and its products or services, these partners host an advertisement that displays a text or image ad. Advertisements for AdWords ads appear at specific locations on search results pages on Google.com, typically at the top and right.

Keywords should be relevant to your brand, products, industry, and Google AdWord account. Your ad will be displayed to customers when they search for these phrases. “Click to call” is an option to allow users to call your business once they click on your ad and visit your website.

Ecommerce businesses benefit from AdWords in what ways?

Your online retail business can benefit from AdWords in two ways: to increase brand recognition and to generate more qualified traffic. AdWords can also help you:

  • The public associate’s particular words with your organization
  • Using AdWords, ads can be targeted to follow customers across Google sites such as Google Video and The New York Times – increasing conversions and decreasing CPC.
  • Ads can be hosted on any site you choose
  • Concentrate on certain regions and cities to find your target market
  • Advertisers can see who searches for your products using AdWords
  • You can keep your brand top of mind by reminding your customers of previous searches through AdWords
  • You can improve the overall success of your campaigns with AdWords by optimizing current campaigns and leveraging results

Customer searches can be made faster and more customized with Google AdWords. Additionally, your ad can explain why you are better than your competitors by highlighting your unique selling position.

Your eCommerce store can generate more traffic and sales through AdWords, a cheap, easy-to-use advertising platform.

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How Does Ad Rank Work?

As a result of Google AdWords, the advertiser, or the “bidder,” places a bid in order to win the advertisement. Advertising positions can be obtained either for the desired position or at a lower level depending on competition and price bid by other advertisers.

However, the position of your advertisement is based on two components, the lowest bid multiplied by your quality score.

According to Adwords, a quality score refers to how well an ad is optimized, how effective the landing page is, and how relevant your ad is to the searchers. When it comes to maximum bids, it refers to how much you are willing to pay for each click on your ad. You will appear higher in search results if your ad rank is high.

In addition to reducing per-click costs, AdWords campaigns that perform well are positioned higher on the results page of Google and are more likely to appear in the top position.

Are AdWords Easy to Use?

Follow the steps below to get started with Google AdWords:

  1. Set clear goals for the account. Using your Google Ads for brand building, for example, will have a completely different account structure and features than using ads to generate leads.
  2. Identify what your ideal customers do, what they search for, and which device they use in order to develop audience personas.
  3. Analyze keywords using industry tools, for instance, SEMrush, to determine the cost, traffic volume, and competition of keywords throughout the process.
  4. You can organize your AdWords account into groups and campaigns, with designated keywords and advertisement campaigns.
  5. You can place your ads in the search results by bidding on the keywords that relate to your company, through the paid results for each keyword. If there is a lot of competition in a particular keyword, the price per click (CPC) is too expensive. When it comes to this situation, it’s better to get specific about the search terms you want to target, which are relevant to your businesses. 
  6. Writing the ad copy. Consider including keyword-rich content, a captivating headline, a solid call to action, and advertising extensions. 
  7. Make sure the landing page you create reinforces the advantages and features of the products and services being advertised, is visually appealing, has images, as well as a clear call to action. 
  8. Track conversions on the website by placing the Google Analytics code.
  9. Your best ads and landing pages will be optimized and A/B tested on a regular basis. 

What is Google AdWords' pricing structure?

Advertisers will be charged based on the type of advertising they do.

The Google AdWords program is a pay-per-click system, so you only get charged for clicks on ads that appear in search results. 

The AdWords system is also an auction system, which determines click prices according to the level of competition, as well as their willingness to pay for a click. 

By using Google AdWords correctly, high-quality traffic can be delivered at an affordable cost as compared to traditional advertising methods.

In contrast, if you fail to handle the process properly, you will incur high costs and possibly drive uninteresting leads. 

Understanding the factors that influence the cost of each click is the key to running a successful AdWords campaign.

  • Competition in keyword research
  • Position and maximum bid
  • Budgets you spend on average each month
  • Amount of clicks
  • You should know your keyword’s quality score

You could pay as much as a few cents per click for high-volume keywords with lots of monthly searches if you’re targeting them.

Establish a daily budget in your AdWords campaign to manage your costs. This can be changed at any time. A low budget is ideal for beginning advertisers. 

If you want to boost your budget or stop a campaign, you can choose based on the insights and quality of leads.

About the Author

My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.

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