Visitors Increased from 3420 to 5696 in 5 months
| Duration: | Organic Traffic (%): | Keywords Avg. Position: | Conversions: |
|---|---|---|---|
| 5 Months | 66% | 36% | 38.6% |
Overview:
Bamboo Ave is the brainchild of Mariah and Tray, a travel-loving couple passionate about sustainability and comfort—their mission is to create the world’s most versatile, incredibly comfy and eco-friendly clothing brand. Today, we delve into the SEO case study that has propelled Bamboo Ave’s online presence, transforming it into a beacon of eco-friendly, travel-ready fashion.
Objective:
- Increase organic website traffic for 5-inch and 7-inch shorts.
- Improve product visibility in search engine results.
- Enhance keyword rankings related to sustainable shorts.
- Drive targeted traffic for higher sales conversions.
- Optimize product pages to boost conversion rates.
- Reduce bounce rates on product pages.
Execution:
To achieve the improvements including clicks, conversions, and a higher average position, a combination of on-site and off-site SEO strategies were implemented. Let’s explore how our team played a pivotal role in collaborating with Bamboo Ave, significantly contributing to their success. Here is an overview of the steps taken for each aspect of the strategy:
On-Site SEO:
- Keyword Optimization:
- Conducted thorough keyword research to identify high-value keywords related to 5-inch and 7-inch shorts.
- Optimized product pages with target keywords in titles, headings, meta descriptions, and throughout the content.
- Content Enhancement:
- Updated and expanded product descriptions for 5-inch and 7-inch shorts to provide detailed information and value to potential buyers.
- Created engaging and informative blog posts about activewear trends, sustainability, and styling tips to attract and retain visitors.
- We kept the content top-notch by using our in-house writers to create guest posts. We delivered all the live links within 20 days of the order, making sure our clients’ websites quickly moved up in search engine rankings.
- Technical SEO:
- Improved website speed and performance to enhance user experience and reduce bounce rates.
- Implemented schema markup for product pages to improve rich snippets in search results.
- Mobile Optimization:
- Ensured the website was fully responsive and mobile-friendly to cater to a broader audience.
- Internal Linking:
- Implemented strategic internal linking to guide users to relevant product pages and blog posts, reducing bounce rates.
- User Experience (UX) Improvements:
- Enhanced navigation and user interface design on product pages to make the shopping experience smoother.
- Implemented clear and compelling calls to action (CTAs) to encourage conversions.
Semrush Score/ Error Correction:
Previous score :
Present Score:
Off-Site SEO:
- Backlink Building:
- We conducted an outreach campaign to acquire high-quality backlinks from authoritative websites in the fashion and sustainability niche.
- Our campaign strategy encouraged influencers and bloggers to review and link to Bamboo Ave’s 5-inch and 7-inch shorts.
- Content Marketing:
- Developing a robust content marketing strategy, we crafted informative articles, infographics, and videos to highlight Bamboo Ave’s shorts.
- We shared this content on social media platforms and within relevant online communities.
- Competitor Analysis:
- Developing a robust content marketing strategy, we crafted informative articles, infographics, and videos to market Bamboo Ave’s shorts. We strategically shared across social media platforms and relevant online communities, amplifying brand visibility and engagement.
The combined on-site and off-site SEO efforts significantly improved GSC & GA data, increasing clicks, conversions, impressions, and average position. These strategies boosted the website’s relevance and authority in search results, increasing organic traffic and engagement.
Organic Keyword Improvement:
Keyword Improvement for “5 Inch”
Keyword Improvement for “7 Inch”
Conversions:
GSC Data:
Conclusion:
In our collaborative journey with Bamboo Ave, we have witnessed a remarkable transformation in their online presence and business success. Through a comprehensive SEO strategy that combined both on-site and off-site efforts, we aimed to turn clicks into sales, and the results have been nothing short of impressive.
