Archival Designs: 11.53% SEO Traffic Growth in Half a Year
Table of Contents
Overview
Archival Designs offers a comprehensive selection of house plans and floor plans across various architectural styles, such as modern, farmhouse, and barndominium. Founded in 1983, the company emphasizes quality, customization, and customer satisfaction, providing a best-price guarantee and discounts for military personnel, first responders, and builders. The website features detailed information about each plan, including customization options, building code adherence, and common queries related to construction. Their services cater to diverse client needs, ensuring that each design is both functional and aesthetically pleasing.
Objective:
Increase Organic Traffic: Boost organic traffic by optimizing for high-value keywords related to house plans and architectural styles.
Enhance Technical SEO: Address technical aspects such as site speed, mobile-friendliness, and crawlability to improve overall site performance.
Improve On-Page SEO Elements: Refine title tags, meta descriptions, and header tags for better keyword targeting and search engine rankings.
Build Quality Backlinks: Develop a strategy for acquiring high-authority backlinks to improve domain authority and search rankings.
On-Site SEO: We conducted a detailed technical SEO audit using a spreadsheet to identify and track all issues. This audit included resolving issues like site speed, mobile optimization, and crawlability.
Keyword Research and Optimization:
We conducted extensive keyword research to identify high-value terms relevant to house plans, architectural styles, and related topics. The research was focused on both broad and long-tail keywords to capture a wide range of search intents. Each keyword was mapped to specific pages, and recommendations were made to optimize content, metadata, and headings accordingly. This strategic approach ensured that each page was optimized for the most relevant and high-impact keywords, improving the site’s overall search engine rankings.
Pagewise Audit and Recommendations:
We conducted a detailed page-by-page SEO audit to ensure each page on the Archival Designs site was fully optimized. This involved analyzing the content, metadata, keyword usage, internal linking, and overall user experience on each page.
Off-Site SEO:
Backlink Building:
A significant component of our SEO strategy was the acquisition of high-authority backlinks through guest posting on niche-related websites.
These backlinks from reputable sources have helped enhance the domain authority of the Archival Designs site, contributing to better search engine rankings.
By targeting industry-specific sites, we ensured that the backlinks not only provided authority but also drove relevant traffic to the website, further supporting our SEO goals. This approach has been crucial in solidifying the site’s presence in search engine results.
Organic Keyword Improvement:
Organic Traffic:
Ahrefs:
6 months comparison – Google Search Console
As part of our SEO strategy, we focused on acquiring high-authority backlinks by guest posting on niche-related graffiti and art websites.
These reputable backlinks have significantly enhanced Bombing Science’s domain authority, resulting in improved search engine rankings.
By targeting industry-specific sites, we ensured that the backlinks not only increased authority but also drove relevant, engaged traffic to the site, further supporting our SEO objectives and solidifying the site’s presence in search engine results.
Organic Traffic:
Ahrefs:
6 months comparison - Google Search Console
3 months comparison
Conclusion:
Over the course of six months, Archival Designs’ SEO efforts yielded a significant improvement in organic traffic, with an increase of 11.53%. This growth was achieved through a comprehensive approach that included targeted keyword research, pagewise SEO recommendations, the resolution of technical issues, and a robust backlink strategy.
It demonstrates how a well-rounded and systematic SEO strategy can effectively enhance online visibility and drive meaningful traffic growth for a niche-specific website like Archival Designs.
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