Grow Traffic for your SaaS company using SEO
Hack your growth with SaaS SEO
As SaaS continues to grow in popularity, competition becomes more fierce with several companies vying for attention and traffic.
Our SaaS SEO Services are end-to-end designed to grow your revenue and increase your client base.
We as a SaaS SEO provider analyse the core metrics to understand website traffic, leads and conversions all the time. Hacking your sign-up rate has a lot to do with using the right content and Technical SEO strategy along with organic SEO.
Sell our services with your own brand name. With 100% transparency, campaign managers and complete visibility through real-time reporting.
Shrushti’s SaaS SEO Services Highlights
- Zero set-up fees
- Consultative approach
- Scale up quickly and acquire customers organically
- Get the desired rankings, traffic and revenue
- Highly viable keywords, product page optimization
Hire SaaS SEO experts from the Best SEO Company
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- Give your software the audience it deserves. Trust your SaaS SEO to the best.
- Your product is great. Your website kicks ass. But what about leads and conversions?
- Building and scaling a SaaS business can be scary. And investing in SEO without doing your homework is scarier.
- Search Engine Optimization is one of the most important tools to attract new customers. Using SEO, you can drive up a large chunk of your organic traffic.
- This is because SEO helps you control the rankings and website traffic. To a large extent, you can influence website visits resulting in the number of conversions.
- SaaS SEO works differently from traditional website SEO or eCommerce. Not only are the stakes higher, but the keyword game is also more complicated.
- A well-designed SaaS SEO strategy creates the perfect framework of keyword research, Technical Audit, Content Strategy and Offsite strategy to deliver the outcomes you desire.
We let our work speak for itself
Shrushti’s Effective SEO Program Designed For SaaS Companies
Search intent or user intent is the secret to Keyword Research for SaaS. In other words, determining what keywords your audience is using to look for the SaaS product/solution is the name of the game.
However, understanding searcher intent is complex. At Shrushti, we use a combination of tools and intelligent, manual keyword research and analysis to get an idea of the kind of content Google finds relevant for the chosen keywords.
Keyword research lays the foundation of the technical structure in SEO. WE analyse the technical site architecture by conducting an audit and create a priority list of errors that need to be fixed before we can move ahead with our SEO optimization.
At its core, technical SEO sets up your site that it is easily found by search engines, tells them clearly what your content and pages are about, loads quickly for search engines and users and provides a good experience overall.
Once we have fixed the technical aspects of SEO, we can focus on the more people-oriented and creative tasks. SaaS SEO needs a powerful content strategy – understanding the user personas, the actual keywords they are looking for and the kind of content already available to them to be able to make a purchase.
We take an objective look at all your existing content and decide where the target keywords will work best. It may also require creating additional web pages to target keywords that are missing from your website.
Last but not least, we will analyse the user journey and flow of content so that the overall website organization makes sense.
For SaaS SEO it is especially important to pay attention to the competition. What are the keywords that are working for your competitors and what does it tell you about search intent? SaaS competitor analysis is a powerful tool in your arsenal that helps you to rank higher, get better quality traffic and conversions.
With the right strategy, you can understand which keywords to target, hot topics for content marketing and backlinks and many other valuable insights that lead you to optimize your web presence.
Social media marketing is an incredible channel that helps you gain additional traffic for your website. SaaS companies typically use Facebook, Quora, LinkedIn, Twitter and YouTube to target and attract new customers.
Additionally, forums and communities are tools that help you grow your traffic and increase your site’s authority as well.
From reviewing your site ‘s navigation to optimizing your titles and descriptions, your images and page load speed, on-site is a key component of your overall SaaS strategy.
We ensure that your website is easily searchable, understandable and usable for higher ranking and discoverability.
SaaS SEO is incomplete without an offsite strategy that decides the types of links that need to be built to your site. We use 100% white hat practices to ensure a strong, reliable link profile that demonstrates to Google and potential visitors that you are an authority in your domain.
We will also help you reach out to domain experts and contributors at various publications to pitch content ideas around your overarching content strategy.
This type of SEO is nothing, but search engine optimization strategy used for SaaS businesses. The way SaaS companies market their service to potential customers has to be remarkably different from traditional software or eCommerce companies. SEO for SaaS companies is customized based on the target market and service niche.
Getting ranked high is a combination of factors for SEO companies. From relevancy to reaching Google’s crawlers, to building authority and getting on the first page and above all matching the search intent of users, there is a permutation and combination of a number of factors that enable you to rank higher and get more traffic. With Shrushti’s tried and tested SaaS strategy, you can improve your organic visibility in the search engines with the help of
- onsite technical audit
- consistent keyword research and competitor analysis
- content marketing
- outreach for links
It is not simply about keywords. This SEO requires expertise and experience. The SaaS market is overcrowded and instead of focusing your energies on improving the SEO for your website, it is better to outsource SEO to an agency. Not only is it more cost-effective, but it also allows you to focus on your core business.
Apart from being a full-service digital marketing agency, we have served more than 100 B2B SaaS companies, so it is fair to say that we know what works and what doesn’t.
As a trusted partner, SaaS will work as your SEO muscle and help you scale up and improve your conversion rates. Moreover, our strategy is 100% White Hat and ethical.
The demographic that SaaS caters to is very niche. They fulfil a very specific need of other businesses or customers with their software. While the essence of SEO still holds true for SaaS companies, a lot of activities need strategic thinking and planning.
For one the B2B sales cycle is remarkably short and you need higher velocity in your sales process. The greatest asset that SaaS companies have is their content and to market it right, with the most strategic keywords and link-building SEO works differently.
One of the primary ways for SEO to have an impact is to utilize top-notch content along with SEO keywords and structures as a complementary practice for lead generation.
There needs to be a fine balance between SEO for discoverability and creating content on website as a sales funnel.
The brand value of a SaaS service depends quite heavily on market cred. Both SEO ranking factors and Google give weight to content-rich websites. Therefore, your content marketing and SEO strategy needs to be the right blend of on-page and technical optimization to serve your customers and build your credibility at the same time.
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