Hack your growth with SaaS SEO

Grow Traffic for your SaaS company using SEO

As SaaS continues to grow in popularity, competition becomes more fierce with several companies vying for attention and traffic.
Our SaaS SEO solution is an end-to-end service designed to grow your revenue and increase your client base.

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Hack your growth with SaaS SEO

We as a SaaS SEO provider analyse the core metrics to understand website traffic, leads and conversions all the time. Hacking your sign-up rate has a lot to do with using the right content and Technical SEO strategy along with organic SEO.

Owning your space in an overcrowded market

At Shrushti we provide a comprehensive SaaS SEO solution that is focused on bottom-line KPIs, forecasting, holistic cross-channel marketing for increased sign-ups and retargeting to result in conversions.

100% White Label SEO Reseller Program

Sell our services with your own brand name. With 100% transparency, campaign managers and complete visibility through real-time reporting.

Shrushti’s SaaS SEO program highlights

We let our work speak for itself

Client Testimonial

Ella Pearson

We are a SaaS start-up in the AI/ML space and a year ago launched two new products in a highly competitive segment. Shrushti’s insights on content marketing and link-building were spot on. When you have a good product and intelligent SEO, it is possible to perform well and improve sign-up even in the extremely fierce market that we are in.

Dan Parker

Shrushti Digital Marketing has been an outstanding partner for us. We used them right from our website rebuilding stage and they are on top of their game. Our previous experience with an SEO company was that they didn’t communicate well and enough. But with Shrushti we have enough visibility on our progress. It requires a lot of effort to grow in the current economic climate and we have been very happy with our results. I have seen great results in lead generation from PPC and SEO as well as keyword ranking, all thanks to their technical expertise.

Explore our case studies

Hire SaaS SEO experts from the Best SEO Company in India

12+ years of experience
10000+ successful client projects
Niche SaaS SEO experience
Promise of Quality and Transparency

Get 1st Page Results
SEO reviews and audit
Reporting dashboards
Technical SEO
On-page SEO

Bespoke SaaS SEO service
SaaS Website Strategy and SEO
Keyword Research
Backlink Building
24/7 access to dashboards and communication
Highly responsive team

Try Out Our SEO Packages

Give your software the audience it deserves. Trust your SaaS SEO to the best.
Your product is great. Your website kicks ass. But what about leads and conversions?
Building and scaling a SaaS business can be scary. And investing in SEO without doing your homework is scarier.
Search Engine Optimization is one of the most important tools to attract new customers. Using SEO, you can drive up a large chunk of your organic traffic.
This is because SEO helps you control the rankings and website traffic. To a large extent, you can influence website visits resulting in the number of conversions.
SaaS SEO works differently from traditional website SEO or eCommerce. Not only are the stakes higher, but the keyword game is also more complicated.
A well-designed SaaS SEO strategy creates the perfect framework of keyword research, Technical Audit, Content Strategy and Offsite strategy to deliver the outcomes you desire.

Are you ready to scale up your B2B sales with SEO?
Why SaaS SEO?
Did you know that 90% of online purchases start with a simple search query?
Sixty percent of B2B marketers confirm that SEO creates more leads than any other marketing technique?
SEO provides 20X more traffic opportunity compared to PPC both on desktop and mobile
Organic traffic is the most sustainable solution for visibility and traffic in the longer term

Shrushti’s effective SEO program designed for SaaS companies

Keyword Research

Search intent or user intent is the secret to Keyword Research for SaaS. In other words, determining what keywords your audience is using to look for the SaaS product/solution is the name of the game. However, understanding searcher intent is complex. At Shrushti, we use a combination of tools and intelligent, manual keyword research and analysis to get an idea of the kind of content Google finds relevant for the chosen keywords.

Technical Structure

Keyword research lays the foundation of the technical structure in SEO. WE analyse the technical site architecture by conducting an audit and create a priority list of errors that need to be fixed before we can move ahead with our SEO optimization. At its core, technical SEO sets up your site that it is easily found by search engines, tells them clearly what your content and pages are about, loads quickly for search engines and users and provides a good experience overall.

Content Strategy

Once we have fixed the technical aspects of SEO, we can focus on the more people-oriented and creative tasks. SaaS SEO needs a powerful content strategy – understanding the user personas, the actual keywords they are looking for and the kind of content already available to them to be able to make a purchase. We take an objective look at all your existing content and decide where the target keywords will work best. It may also require creating additional web pages to target keywords that are missing from your website. Last but not least, we will analyse the user journey and flow of content so that the overall website organization makes sense.

Competitor Analysis

For SaaS SEO it is especially important to pay attention to the competition. What are the keywords that are working for your competitors and what does it tell you about search intent? SaaS competitor analysis is a powerful tool in your arsenal that helps you to rank higher, get better quality traffic and conversions. With the right strategy, you can understand which keywords to target, hot topics for content marketing and backlinks and many other valuable insights that lead you to optimize your web presence.

Social media optimization

Social media marketing is an incredible channel that helps you gain additional traffic for your website. SaaS companies typically use Facebook, Quora, LinkedIn, Twitter and YouTube to target and attract new customers. Additionally, forums and communities are tools that help you grow your traffic and increase your site’s authority as well.

On-site optimization

From reviewing your site ‘s navigation to optimizing your titles and descriptions, your images and page load speed, on-site is a key component of your overall SaaS strategy. We ensure that your website is easily searchable, understandable and usable for higher ranking and discoverability.

Off=-page strategy

SaaS SEO is incomplete without an offsite strategy that decides the types of links that need to be built to your site. We use 100% white hat practices to ensure a strong, reliable link profile that demonstrates to Google and potential visitors that you are an authority in your domain. We will also help you reach out to domain experts and contributors at various publications to pitch content ideas around your overarching content strategy.


SaaS SEO is nothing, but search engine optimization strategy used for SaaS businesses. The way SaaS companies market their service to potential customers has to be remarkably different from traditional software or eCommerce companies. SEO for SaaS companies is customized based on the target market and service niche.

Getting ranked high is a combination of factors for SEO companies. From relevancy to reaching Google’s crawlers, to building authority and getting on the first page and above all matching the search intent of users, there is a permutation and combination of a number of factors that enable you to rank higher and get more traffic. With Shrushti’s tried and tested SaaS SEO strategy, you can improve your organic visibility in the search engines with the help of

  • onsite technical audit
  • consistent keyword research and competitor analysis
  • content marketing
  • outreach for links

It is not simply about keywords. SaaS SEO requires expertise and experience. The SaaS market is overcrowded and instead of focusing your energies on improving the SEO for your website, it is better to outsource SaaS SEO to an agency. Not only is it more cost-effective, but it also allows you to focus on your core business.

Apart from being a full-service digital marketing agency, we have served more than 100 B2B SaaS companies, so it is fair to say that we know what works and what doesn’t.
As a trusted partner, SaaS will work as your SEO muscle and help you scale up and improve your conversion rates. Moreover, our strategy is 100% White Hat and ethical.

The demographic that SaaS caters to is very niche. They fulfil a very specific need of other businesses or customers with their software. While the essence of SEO still holds true for SaaS companies, a lot of activities need strategic thinking and planning.
For one the B2B sales cycle is remarkably short and you need higher velocity in your sales process. The greatest asset that SaaS companies have is their content and to market it right, with the most strategic keywords and link-building SEO works differently.

One of the primary ways for SEO to have an impact is to utilize top-notch content along with SEO keywords and structures as a complementary practice for lead generation.
There needs to be a fine balance between SEO for discoverability and creating content on website as a sales funnel.
The brand value of a SaaS service depends quite heavily on market cred. Both SEO ranking factors and Google give weight to content-rich websites. Therefore, your content marketing and SEO strategy needs to be the right blend of on-page and technical optimization to serve your customers and build your credibility at the same time.

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