Outsource SEO Services Vs. In-House SEO Expert: Insight Into Its Pros And Cons
Is it the Time to Outsource SEO Services?
- On-Page Optimization services like keyword planning, blogs, and metadata
- Off-page Optimization services like guests posts, social media posts, and link building
- You will get Local SEO and Technical SEO services that will optimize your Google My Business and involve full analysis and auditing reports.
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Outsourcing v/s In-House SEO Services: Pros and Cons of Outsourcing SEO
- Cost-Effective Approach
Outsourcing SEO is cheaper than hiring a full-time working staff in your company. You just have to pay for the services you have taken from the service provider. There will be no hidden fee, as you can choose from their pricing plans. Even you can outsource SEO services overseas too. If you are a US-based Company and looking forward to affordable SEO solutions, you can outsource SEO to India. You will be paying near $100,000 yearly in the US, whereas your SEO service will cost you around 50 to 60k annually in India.
With SEO outsource services, you can straightaway get started with the implementation of the marketing campaigns. You do not need to go through the tedious process of hiring the SEO staff and then giving away training. There is no need to waste your time developing the strategies and then establish a fully functional in-house SEO team. You can just let the agency experts know about your market audience and goals by outsourcing this service. The only benefit here is you do not have to monitor them and be at ease.
- Professional Team
You cannot recruit a full team just catering to your SEO needs, as this will make your cost touch the roof. You can appoint only 3-4 employees in your office, but when you outsource the same service, there is a group of experienced SEO and marketing professionals looking after your need.
With outsourcing, you get the perks of getting an excellent creative writer, a team of SEO professionals working on your Local SEO, Technical SEO, and On-Page and Off-Page SEO optimization with website designers, metadata experts other social media specialists on your project work. These professionals will aim to extend personalized services to you.
- No More Multitasking
Outsourcing SEO proves best for startups, small companies, and mid-sized companies. They have other core issues to cater to that will otherwise get hampered if they will be putting the whole energy into the SEO-based campaigns. Even these business owners do not have to do multitasking in the presence of a team of outsourcing service providers.
However, large-sized businesses can think of getting an excellent in-house team as they have team leaders to look after the company’s promotional and marketing campaigns. Still, the top executives can focus on their business’s core competencies.
- Getting Right SEO Firm/Specialists
When you outsource the SEO-based services, you get lesser control over the agency providers. They will listen to their goals but will design the whole campaign themselves. It becomes a herculean task sometimes to find the right specialist or a firm. So, carry out the detailed research of an SEO firm or specialists, check customer reviews, see the red flags over Google reviews. If they promise unexpected returns, you should be cautious as you may land up with some Black Hat SEO firm. We, at Shrushti, provide you weekly or monthly reports and keep you updated with the progress.
- Services Provided may not be Comprehensive
The outsource SEO services provided by a few agencies may be specific to the work or your requirements. You may notice that your website work is extensive but the detailing done is so specific that it will retrieve little results or take more months to drive results. Maybe your business requires a customized plan to derive good results, but it may not come under the pricing package. So, it’s necessary to look for an SEO provider who provides a comprehensive plan that will work best for you. At Shrushti, we offer complete SEO solutions meeting your business goals.
- Lack of Control and Transparency
Many businesses complain that SEO firms or specialists do not provide a clear and transparent report for market campaigns. It becomes difficult for business owners to decide the course of their investments. There is a lack of control, as you have to wait for a reply to a specific issue your SEO campaign may be facing. However, this will not be the case with Shrushti. We plan every campaign sincerely and share it with our customers. We are readily available to discuss any matter while running a campaign and regularly schedule a meeting to keep you updated. Therefore, before hiring a firm, always ask for a transparent report and their turnaround time over the client’s queries.
Every service has its pros and cons. But, if seen from a broad perspective, outsourcing SEO services is still a good idea. Like, you do not have to incur the extra cost or get the SEO tools now and then. Even you do not have to put expenses on training your SEO experts on updated Google algorithms. If you are an overseas business owner looking forward to SEO outsource India services, then Shrushti is a young and dynamic company providing dedicated experts for your business campaign. Even domestic Indian companies can also avail of our unique and tailor-made SEO services.