What is Link Building?

Link Building

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Search engines use links to crawl the web. They will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.

Among various algorithms that Google has, link building is consistent and also one of its favourites. It is one of the main reasons SEOs construct strategies around link building for clients.

Links help form a connection between various websites which in turn help Google recognize the worth of the website. Websites that have a ton of quality backlinks receive a ranking boost on Google’s search algorithm.

Link building can take your website to the goals you have envisioned for them, it is a lengthy process, but it is crucial for levelling up your website.

What is Link Building?

According to moz.com,” Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Search engines use links to crawl the web. They will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.”

In simpler words, backlinks are online goodwill that you acquire by making good content which other websites can link to.

When a website regards your content at a level where they may copy or quote you, they usually link that part with a hyperlink to your website. Receiving hyperlinks without asking for them is the absolute best gift you can get. Just like I have done above.

When there are hundreds or thousands of hyperlinks to your website, Google’s algorithm will rank your website higher. Building these hyperlinks though can be a time-consuming process and also difficult at times.

The expression link popularity refers to the number of backlinks that are pointing to a website. No matter how many hyperlinks are linked to a website, each link will be individually taken into consideration.

Why Link Building is Important for Your Business

Let’s consider that another person or company is selling the same product as you. Now if their website has a higher number of hyperlinks, then they will rank higher on SERPs. So in any situation, the more backlinks your website has, the better its chances of ranking higher.

This will help your business with better visibility on SERPs, which eventually turn into conversions.

Guide to Build Quality Backlinks

Whereas it’s easier and cost-effective to hire a white label agency for your link building needs, and its benefits are mentioned below, here is a non-comprehensive guide to the basic link building and how you can come about the process.

Make content — Firstly it is imperative that your website appears as an expert in your niche. This means creating in-depth content for either your product or services. With targeted keywords and appropriate titles which are all optimized. You will have to create enough quality and diverse content that many websites can backlink to.

Request for backlinks from high-quality websites — Once your content creation is done and dusted and has also been optimized, the next step is to ask influencers and leaders in your niche to backlink to your website. Now, this part is the most difficult part. As websites don’t easily just go around passing out links to whoever asks for them, and this is the reason why the task is better of done by an expert, here a white label SEO agency.

Link to high-quality websites — Obtaining backlinks is the main goal, but you don’t get some if you don’t give some. Whenever you write, review, etc make sure that you link to the correct websites.

Seeking Reviews for your client’s service or product on blogs that are relevant to their niche and acquiring a backlink from the domain. This is one of the most popular practices and most rewarding.

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What is White Label Link Building?

Securing backlinks from authoritative websites or blogs when done by an outsourced partner, is provided as a service. The agency will present analysis and data without their label on it. Your agency can then rebrand the analysis and recommendations to forward to your client.

Usually, high-quality content acquires backlinks from influencers and bloggers within the business. But this has changed ever since Google eliminated its update before the penguin update.

Now link building has become difficult. Agencies carry out diligent analysis to find blogs that are top of your niche. Once this list is created, the agency then reaches out to the blogs for backlinking. Most of the time, if you are not an agency it gets difficult to find contacts of said blogs.

Agencies also guest post on relevant sites and backlink to your website. They also urge reviews for your client’s products and services. This is the most favoured practice of agencies for link building.

It is worth noting that white label agencies provide an affordable platform for SEO agencies, this way deadlines are met without much investment at all.

Quality link building services ensure client satisfaction because it is handled by experts in the field.

Benefits of White Label Link Building

  • High-quality backlinks
  • Affordable
  • Meet deadlines
  • Proficiency
  • Customer satisfaction
  • Grow you brand

High-quality backlinks

Procuring backlinks can be done two ways, either the black hat ways or the white hat.

The difference between the two is, the black hat will show temporary and quick results, and get you banned from Google. Whereas white hat services take time and give results that are long-lasting, and don’t cause any harm in the ranking of your website.

White hat agencies manually collect email addresses of niche blogs and contact them. Manual outreach ensures that quality backlinks are built by posting quality blogs on authoritative sites.

Though link building is a long and tedious process, its results will boost up the SERP ranking of your client.


The more services you provide to your client the more you can earn. White hat link building packages are affordable, which means you don’t have to charge a bomb from your client while providing all the services that they ask for.

Overall white hat link building costs are way cheaper than developing a whole in-house team and pay salaries for so many people. It’s a better option, to outsource this to a team of experts who have been doing link building for years now.

Meet deadlines

With a dedicated team of experts, SEO white hat service providers are always on time with reports and analysis. They write great content and build high-quality links through guest blogs.

Their sole task is only link building makes it a priority base work, and you as a client will gain benefits from it.


With years of experience comes years of contact with niche-specific blogs. They have nurtured and maintained relationships with various websites and bloggers. This helps them get the task done on time.

Additionally, a team dedicated to outreaching various blogs and websites, and expert link building skills agencies definitely finish work with a lot more proficiency.

Customer satisfaction

Delivering high-quality links in time to your clients will help your earn their trust. Working with a white hat agency will give you all the credit for the trustworthy work. Occasionally there can be clients who place bulk orders for link building. You definitely wouldn’t want to decline such a great offer now, would you?

Outsourcing the work to a white label SEO agency would be beneficial for your own brand and brand image as well. This will add to the services you offer to your list.

Grow your brand

Working with a white label SEO company helps you build a larger portfolio of client base. You can take on a number of clients from various industries if working with a white label company.

All the reports and analysis will be under your name, and you can showcase this work as your own to other potential clients at sales pitches.

Methods used by White Label Agencies for growth

After the recent Penguin algorithm update, link building has become even more complicated. Over the last decade, link building has seen major changes, and it is tough to keep up with these perpetually changing tactics.

Below is a list of link building tactics that white label agencies use.

  1. Competitor analysis
  2. Guest posts
  3. Infographics
  4. Image link building

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