Blog Archives for tag PPC

Doing Online Advertising (PPC) ? No need to deduct taxes at sources

A Good news for our PPC clients in INDIA. A recent ruling by the Income Tax Appellate Tribunal will come as a major relief to companies that advertise on Google and Yahoo! Last month, the tribunal in Kolkata said that a company which pays Google or Yahoo to advertise their business does not have to deduct taxes at source on the money spent for advertising. This ruling comes as a… Continue reading »

How to Write Great PPC Adverts Copy

Most of the online business professionals are now aware of the power of PPC Management which is also known as Pay Per Click advertising. In the field of Search Engine Marketing (SEM), it is now essential to give importance to keyword advertising or paid search for quick results and targeted conversion in the cutthroat competition of online business. PPC advertising is a form on online advertising that is used to… Continue reading »

New Google Adword Improvements ..

Quality Score Improvements Understood Few years back google adwords launched quality score to give better ads on each search query and since then we try to improve our quality score by improving the content of ad, content of landing page, load time of the landing page and etc. Currently Google Adwords making some improvements and i am going to explain and elaborate this into my word: Quality Score is become… Continue reading »

Google – Yahoo Paid Search Deal

As per expected to avoid microsoft bidding pressure Yahoo yesterday announce renewable paid search deal with google for next 10 years. As per my observation below are the most highlighted points of the deal , Its for 10 years. It will give yahoo almost 800 million $ annualy It will monetize yahoo’s no-profit making search Google will mostly displayed ads on Yahoo Partner Sites, Yahoo Networds. Yahoo will retain rights… Continue reading »

Why PPC is Useful?

PPC is the most hassle free way of advertising. It’s the most noticeable way of advertising. PPC campaigns can help your website featuring in the top page of search engines. PPC can be called the paid version of standard SEO campaigns. PPC gives instant results like gathering traffic while it takes months to standard SEO campaigns to get listed in the first page. PPC is very easy and you don’t… Continue reading »

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