Shrushti – SEO blog

Search Engine Ranking Factor includes different ways and procedure to get rank in major search engines. Main thing to start with is to build category, domain name, keywords, HTML coding and link building. Keywords also effect different according to on page and off page. As in Search Engine, ranking factors are concern keywords play an important role. Keyword is the basis of all major search engines. But the main thing that matters is keywords as anchor text. Keyword as Anchor text is concern the main factors includes anchor text in articles, blogs, bookmarking, directories, link exchange, and press release. The surrounded tags are the important thing that matters. Anchor text main factors concerns length then words upto 2-3 and characters 25 max, location surrounded by the related text includes location of the page itself or location of the page within text, destination url, source page, No of anchor text. Number of anchor text 3 unique keywords but destination will not be the same. All the anchor text must have different destination.

Page Factors is also an importance factor as the importance of keywords is concern. The major factors includes good back links with desired anchor text from the relevant sites, keywords must be rich and original in content copy, optimizes meta tags and image, optimize navigation should be hierarchical wise and must be from broader to narrow. If navigation not proper optimize then it becomes difficult for google to crawl the site, age of page matters the page rank as there is a good chance of ranking, amount of index able content means pure text without image, quality of content also matters for the search engine, size of the page must be 20 to 25 kb but upto 50 kb its good and if static page then if beyond 20kb will be more better, then frequency of updation that how frequently you update your website, number of back slashes(/)good for optimizing navigation for long tailed keywords. All the factors listed above are important but to high light the major page rank factors then firstly backlinks,its usage/traffic of website and finally how frequently the website is updated.

Search Engines
Firstly to know about Search Engines……What they are????? About 70% to 80% of traffic comes from Search Engines. And the main thing to know is that mostly people search first two pages for the particular keywords they are searching for. Hardly people go on for 3 page. So main thing is that if you having a website and if doesn’t rank between first two pages then it’s only receiving 20% to 30% of the traffic.

So now the question comes what is SEO?
SEO stands for Search Engine Optimization. Search Engine Optimization is a method to improve the ranking and quality traffic of the website for the desired keywords.

The two main criteria of Search Engine Optimization;
(1) Keywords
(2) Links

Keywords
Keyword refers to a word or a phrase or a combination of words to find useful and relevant web pages. To start SEO for your website the first thing to target is all you need is “KEYWORDS”. The main thing read your website and accordingly targets your customers and figure out what your customers are searching for. And for finding out on which keyword people are searching for there a services is offered by Google, Yahoo and MSN. All this search engines are providing keyword suggestions and lists on the particular keyword which we have entered. And lastly choose your keywords and target your customers to get desires results and rankings.

Links
Links means how many links are being there for your site. Links tell search that how important your site is. The main thing is that the more links to your site from other sites, the better your rankings are. Links to your site is an important factor for your website to be ranked.