Blog Archives for tag Keyword Research

How Keywords Help Determine Site Architecture

Keyword research is a gem of the Internet age. Never before has there been so much information available about the mindset of your potential customers. In the past, marketing managers relied on very narrow slices of data (such as surveys and usability tests). While these are still useful, keyword research is a new dimension that provides insight into a much broader audience. When you’re planning to launch a new Web… Continue reading »

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