Yesterday google celebrate the 11th birthday.

Below is the url where you can find what Google in last 10 years in timeline format :

http://www.google.com/tenthbirthday/#start

and here is the logo of google on its 11th birthday.

Day by day Google is getting older and its tough to get rankings, so you need to become mature SEO to treat Google.

Google is not a child now.

Happy Googling…

Thanks

Search Engines play a central roll in promotion of websites and drive huge search engine traffic. so carrying out a high rank of website on the search engines is very important task for SEO members. Most of all the search engines work on the same way but some factors are different. let’s discuss out some similar factors on which search depends.

1) Main Effect is to understand your category of site for business purpose. If domain name of site is related to niche category is good but it is not essential. but the important step is to search out keywords from that you can rank & drive the traffic. Then the body part of site and link building.

2) Effect of keywords: There are 2 type of effect, on-page effect & off-page effect. In on-page effect take care the use off keywords in the title, meta-description & meta-tags in site. & Off-page effect consider how to use  keywords as anchor text for optimization.

3) Use of Keyword as Their Important wise: like use of keywords in domain, in title in Alt tags, in content, meta tags or many more.

You can see keywords are more important than any other. Any one should use keywords in title, in discription, in keyword tags, in alt tags, In Domain name, In body part, in insite-likinging, as anchor tags, in H1 & any othet H Tags, keywords in <b> tags, file name with keywords, In URL.

In Off-page optimization, use anchor texts In article submission, blogs, bookmarking, directories, link-exchanges, press release.

Quality Score Improvements Understood

Few years back google adwords launched quality score to give better ads on each search query and since then we try to improve our quality score by improving the content of ad, content of landing page, load time of the landing page and etc.

Currently Google Adwords making some improvements and i am going to explain and elaborate this into my word:

Quality Score is become more accurate, now they are giving quality score to our keyword  every time the related search query is generated, So your ads will be more likely to show when they’re relevant and less likely to show when they’re not. That means more clicks if you have more quality score. So keep writing good quality ads and optimize your landing page better.

No More ‘inactive for search’ , what a relief when you are not watching this term against your keyword, it because of new method of pre-evaluation of quality score. That means all keywords have chance to show in network until and unless you pause or delete them. But the keywords which previously marked with inactive for search is not able to generate a good amount of traffic because of their less pre-quality score and bid is not probably high.

“Minimum Bid replaced with First Page Bid” , Now you don’t have to set minimum bid for the keyword instead of the you find first page bid against a keywords. First page bid give you the required estimated bid amount to place your keyword on the first page of the Google. Hope you remember the search bid tool of overture  which shows the first few bids for the related keyword. This First page bid is based on the exact match version of the keyword, the ad’s Quality Score, and current advertiser competition on that keyword.

In summary, Instead of one static Quality Score and minimum bid that determines whether the keyword is eligible to trigger an ad for all search queries, New quality score improvements now determine eligibility dynamically, based on factors such as location, the specific query, and other relevance factors.

So check out your Google Adword Account for new improvements and start changing bids…