Now a days all the Web masters are going for SEO and SMOs simultenously, and its question that when to do SMO ?
Just before few seconds i went through the article by Jeniffer Laycock on Search engine guide. Please look at this article to differnitiate the needs of SEO and SMO.
I wonder is that every niche market related websites really need a social media? or only SEO will do, untill you become the brand or having a large base of customers.