Pay Per Click (PPC) Management Services – Tutorial

Search Engine Marketing is one of the major concern for each industry with online entity and want to establish themselves amongst industry giants. What is Pay per Click (PPC)? Pay per Click (PPC) (often known as Cost per Click) is an online marketing model accustomed to drive traffic to websites through advertising, where advertisers pay the publisher (where ad copy is published) in the event an ad is clicked. With… Continue reading »

How to Use SEO in Online Businesses

With every succeeding year, the advances in technology and the updates in search engines makes SEO more complicated. Especially if you run a small business, you will constantly have to use SEO to compete with the bigger brands in the market. However, even if your business is small there are a huge number of benefits that you can get by optimizing your business website. Here are a couple of ways… Continue reading »

Penguin 5 is Live with the Penguin 2.1 Spam-Filtering Algorithm

The goal of any algorithm update is to improve search results. How about Google’s Penguin? According to Matt Cutts, It’s been a success from our standpoint. Latest Version of Penguin 2.1 Live Now The release of Google’s Penguin fifth version for spam fighting algorithm has already been confirmed and is live. The confusion over numbering this update from Google can be understood by the History of Penguin Update that makes… Continue reading »

How to Track The Conversation Surrounding Your Brand

Your business’ reputation is important for sustaining financial success. The best way to find out what sort of reputation your brand has is by means of tracking conversations that people are having online. Here are five apps, all of them free, that help you in your ongoing task of online reputation management. Me On The Web/Google Dashboard This is the easiest and most straightforward way of tracking what’s being said… Continue reading »

Building a Website for Online Marketing

Design with Utility in Mind The design of the website should make it easy for users to navigate and find all of the information and resources they may need. If you have an online store, make sure it is organized intuitively so that customers have no trouble finding what they are looking for. If you are just writing a blog, make it easy to find different posts that visitors may… Continue reading »