SEO, Link Building Strategy After Penguin 2.0 Update

What is Penguin 2.0 Update? After the release of Google Penguin Algorithm update in the last year, professionals all over the web have started writing about it through their own independent research for the aggressive link building tactics that have been used earlier to achieve goals through SEO of website. The fourth penguin algorithm update was complete to attain the version 2.0. It refers this to be a web spam… Continue reading »

Content Marketing Strategy

Content Marketing Strategy after Publishing Blog Post or Article

Optimize content with targeted keywords: After Google panda update, many sites get penalized for duplicate content as well as many web masters/bloggers were developing content for link building purpose and not for end user that shows spanning in the eyes of Google bot. make sure you have developed SEO friendly optimized content that includes targeted keywords in meta title, description, header tags (H1 to H6) plus don’t forget to use… Continue reading »

Call to Action

Effective Call to Action for Better Conversion Ratio

Call to Action (CTA) is an important part of internet marketing campaign that can help to convert leads into sales. On the other hand, designing and testing calls to action is usually complicated, especially when you’re with a modest budget. May be your site has low conversion ratio compare to volume of traffic, if so it’s advisable to optimize call to actions(CTAs) that don’t require a multi-million dollar marketing campaign…. Continue reading »

How to Recover from Google’s Panda, Penguin, Unnatural Link Penalties

Every year, Google, the leading search engine, makes significant modification in its patterns of Search Algorithm to an increasing extent for about 500 times. These updates are being regulated quite often where most changes are minor, every few months Google rolls out “major” updates in its algorithm that affect search results in considerable ways. Comprehending of these updates in advance is essential for webmasters and search marketers as it helps… Continue reading »

Doing Online Advertising (PPC) ? No need to deduct taxes at sources

A Good news for our PPC clients in INDIA. A recent ruling by the Income Tax Appellate Tribunal will come as a major relief to companies that advertise on Google and Yahoo! Last month, the tribunal in Kolkata said that a company which pays Google or Yahoo to advertise their business does not have to deduct taxes at source on the money spent for advertising. This ruling comes as a… Continue reading »