Penguin 5 is Live with the Penguin 2.1 Spam-Filtering Algorithm

The goal of any algorithm update is to improve search results. How about Google’s Penguin? According to Matt Cutts, It’s been a success from our standpoint. Latest Version of Penguin 2.1 Live Now The release of Google’s Penguin fifth version for spam fighting algorithm has already been confirmed and is live. The confusion over numbering this update from Google can be understood by the History of Penguin Update that makes… Continue reading »

How to Track The Conversation Surrounding Your Brand

Your business’ reputation is important for sustaining financial success. The best way to find out what sort of reputation your brand has is by means of tracking conversations that people are having online. Here are five apps, all of them free, that help you in your ongoing task of online reputation management. Me On The Web/Google Dashboard This is the easiest and most straightforward way of tracking what’s being said… Continue reading »

Building a Website for Online Marketing

Design with Utility in Mind The design of the website should make it easy for users to navigate and find all of the information and resources they may need. If you have an online store, make sure it is organized intuitively so that customers have no trouble finding what they are looking for. If you are just writing a blog, make it easy to find different posts that visitors may… Continue reading »

Share Your Google Analytic Dashboard Like Any Social Media

Today everything is about social media, and soon Google Analytics will be no different. Recently, Google announced that sharing and collaborating on your Google Analytics dashboard will soon be available. This could definitely be an invaluable tool for those who own websites or manage internet marketing for their clients. This tool will be available through an option known as Share Dashboard on the drop down menu. This will allow you… Continue reading »

Facebook Hashtags – What Do They Mean For Brands?

Last week saw Facebook announce the introduction of clickable hashtags. Similar to the use of hashtags in both Twitter and Instagram, users will now be able to click on a hashtag and view the conversation that surrounds it. The development comes after Facebook admitted that there is a need to link conversations taking place on the platform. Previously, several million users could be talking about the same topic – a… Continue reading »