Shrushti – SWS blog

Hi,

JuneTune – A Second Premium Chat Event of Official Google WebMaster Blog. Where panelist like Matt Cutts, John Muller, Adam lasnik are answered the questions related to search, search engines and so many other useful aspects of better crawing of websites. These questions were asked by webmasters from all around the world.

The Event used WebEx Event manager Which have facilites like you can chat with other online participants, you can see the presentation given by panelist, heard their conversation and speeches via your phone ( i am in india and i heard all that on my vodafone PDA) and even you can save all chat and question answers for your future reference too.

John muller presented the Personalization in Google Search at its best, Maile Ohye talked about case sensitivity especially in robots.txt and Jonathan Simon talked about getting your content out of Google .

The Q&A answers went to 301 to position six penalty, getting your sites well ranked using content, will PPC boost the rankings or not and so many.

And Matt Cutt says that  Probably SEO will live in next coming future too.

I love some of the question, for some easy repatative questions penalist providing  link Google Webmaster Blog help  and for some questions they answered with uncommom common sense.

For you guys who are not able to attend the chat  i am giving the link for downloading entire transcript of Q&A of this live chat at Q&Ajunetune. (courtesy : http://www.seroundtable.com/)

Enjoy the Transcript and Learn Lot…( I am happy, you find my questions too)

Thank you,

Search Engines
Firstly to know about Search Engines……What they are????? About 70% to 80% of traffic comes from Search Engines. And the main thing to know is that mostly people search first two pages for the particular keywords they are searching for. Hardly people go on for 3 page. So main thing is that if you having a website and if doesn’t rank between first two pages then it’s only receiving 20% to 30% of the traffic.

So now the question comes what is SEO?
SEO stands for Search Engine Optimization. Search Engine Optimization is a method to improve the ranking and quality traffic of the website for the desired keywords.

The two main criteria of Search Engine Optimization;
(1) Keywords
(2) Links

Keywords
Keyword refers to a word or a phrase or a combination of words to find useful and relevant web pages. To start SEO for your website the first thing to target is all you need is “KEYWORDS”. The main thing read your website and accordingly targets your customers and figure out what your customers are searching for. And for finding out on which keyword people are searching for there a services is offered by Google, Yahoo and MSN. All this search engines are providing keyword suggestions and lists on the particular keyword which we have entered. And lastly choose your keywords and target your customers to get desires results and rankings.

Links
Links means how many links are being there for your site. Links tell search that how important your site is. The main thing is that the more links to your site from other sites, the better your rankings are. Links to your site is an important factor for your website to be ranked.