Shrushti – SEO blog

Hi,

Search Engine is process through which you can increase your website traffic through search engines. While doing search engine optimization it is important to keep in mind which factors influence search engine rankings.The main effect to rank your site in search engine are

• Domain Name
• Keywords
• HTML Coding
• Link Building

and the second effect is keywords which can be done in  two way

• On-Page
• Off-Page

While in On-Page meta tags are used while in Off-page anchor text is used. To use keyword in anchor text some factors that should keep in mind

• Article
• Blogs
• Book Marking
• Directories
• Link Exchange
• Press release

while to improve  your page to  rank in top position you should keep in mind the following factors

1. You must have good back links of desired anchor text from relevenat sites
2. Your keyword should be rich original content copy
3. Optimize your meta tag
4. Optimize your image
5. Optimize navigation which can say Internal Link Popularity
6. If you page is Old then it would be beneficial to rank high in search engines
7. Your site must have Indexable content
8. Your Site must have quality content
9. Your page must have minimum 20kb upto maximum 50kb size
10. You should frequently update
11. You shoul have number fo backslashes in URL
12. You should have the accuracy of graammer language
13. Your site can add Validations  to increaces the rankings
14. Contact pages can be added which is also benificial to increase the ranking

Search Engine Ranking Factor includes different ways and procedure to get rank in major search engines. Main thing to start with is to build category, domain name, keywords, HTML coding and link building. Keywords also effect different according to on page and off page. As in Search Engine, ranking factors are concern keywords play an important role. Keyword is the basis of all major search engines. But the main thing that matters is keywords as anchor text. Keyword as Anchor text is concern the main factors includes anchor text in articles, blogs, bookmarking, directories, link exchange, and press release. The surrounded tags are the important thing that matters. Anchor text main factors concerns length then words upto 2-3 and characters 25 max, location surrounded by the related text includes location of the page itself or location of the page within text, destination url, source page, No of anchor text. Number of anchor text 3 unique keywords but destination will not be the same. All the anchor text must have different destination.

Page Factors is also an importance factor as the importance of keywords is concern. The major factors includes good back links with desired anchor text from the relevant sites, keywords must be rich and original in content copy, optimizes meta tags and image, optimize navigation should be hierarchical wise and must be from broader to narrow. If navigation not proper optimize then it becomes difficult for google to crawl the site, age of page matters the page rank as there is a good chance of ranking, amount of index able content means pure text without image, quality of content also matters for the search engine, size of the page must be 20 to 25 kb but upto 50 kb its good and if static page then if beyond 20kb will be more better, then frequency of updation that how frequently you update your website, number of back slashes(/)good for optimizing navigation for long tailed keywords. All the factors listed above are important but to high light the major page rank factors then firstly backlinks,its usage/traffic of website and finally how frequently the website is updated.

Methods of Search Engine Optimization
Search Engine Optimization methods are what you apply to your website to be get ranked. SEO methods are two types one is Black Hat SEO and the other White Hat SEO. By using Black Hat SEO method, one may get faster results as because it is being done in an unethical manner. White Hat SEO method is what uses keywords by researching it properly according to your website and uses step by step process.The methods of search engine optimization are divided into two categories: black hat and white hat SEO. These two methods can help you to get high ranking on the search engines. However, a method is likely to be banned on your site to search engines, and recent developments indicate that the sites that use this method will soon be in trouble.

Black Hat SEO
Black Hat SEO is what using keyword stuffing to get ranked among first pages of the search engines. But search engines are also very smart as soon as they look for this type of sites which using keyword stuffing they may remove them from their indices.

White Hat SEO
White Hat SEO is what using proper keyword research. Using white hat SEO techniques may take some time to be get ranked but their results are long lasting.

Black Hat SEO Vs White Hat SEO
By applying Black Hat SEO techniques to your site the visibility to human is hidden, while by applying it by White Hat SEO techniques the results are visible to human.Applying Black Hat SEO techniques are legally not advisable but by applying it by White Hat SEO techniques is advisable.Site and its relevance are apparently improved in Black Hat SEO but in White Hat SEO we can see actual improved results.