Shrushti – SEO blog

Meta Tags describe the information inserted into the “Head” of the web pages. Meta tags are part of HTML tags. Title tags, heading tags, body tags, meta tags and alt tags. Meta tags play a very important role to rank a weg page in search engine. There are different types of meta tags used in SEO field.

Now lets have a look at the different types of meta tags which are mostly considered by most of the SEOs.

• <meta name = “robots” content = “NOODP”/>

This illustrates to all search engines NOT to duplicate the ODP (Open Directory Project) description but the description which  is located on your website.

At the place of robots you can place any search engine name like. Ex: googlebot.

• <meta name = “robots” content = “NOINDEX”/>

This informs all search engines not to crawling a web page.

• <meta name = “robots” content = “NOFOLLOW”/>

It means that the web page will be indexed but the out going link from this particular page dose not crawl.

• <meta name = “robots” content = “NOSNIPPET”/>

It will not show any result in search engine.

• <meta name = “robots” content = “NOARCHIEVE”/>

It will not store the cached pages.

• <meta name = “robots” content = “UNAVILABLE_AFTER[ date ]”/>

Search engine does not crawl that page after specified date.

there is truth to the notion that SEO can be a pathway to success. If you run any sort of website, chances are you need traffic, and SEO can deliver it. But there are some inconvenient truths about SEO that often get ignored, especially in ‘newbie‘ circles. Here are six of them.

1. SEO takes time:

Any commitment of less than six months isn’t a commitment at all because in competitive markets it’s my experience that you shouldn’t expect to see results that drive meaningful returns before then.

2. SEO is not fair:

Paid links work and your competitors might be winning by using them in flagrant disregard of Google’s ‘rules‘. But that’s life in the world of SEO. Just as in life generally, some people break the rules, get away with it and prosper as a result. You can fret about this or focus on your own efforts.

3. Top SERPs aren’t always possible:

Let’s be honest: everybody in your market wants top SERPs for the valuable keywords. You all can’t have them.

4. SEO is not all about process:

While you can learn the mechanics, from page structure to link building, there’s something beyond the mechanics. The truth is that there are naturals who just have a natural talent for putting it all together and getting to the top of the SERPs.

5. SEO isn’t a standalone marketing strategy:

There are some people who use nothing more than SEO and whose websites bring in big bucks, but for the average person just starting out, SEO should be looked at as a potentially valuable part of a more comprehensive marketing strategy.

6. The last mile counts more than the first 99:

The process of getting great SERPs can be a long, strenuous journey. But getting great SERPs isn’t the end of this hundred miler. Success is based on what you do with those SERPs.

For more information click here. Learn more from SEO Best Practice Guide.

Search Engines play a central roll in promotion of websites and drive huge search engine traffic. so carrying out a high rank of website on the search engines is very important task for SEO members. Most of all the search engines work on the same way but some factors are different. let’s discuss out some similar factors on which search depends.

1) Main Effect is to understand your category of site for business purpose. If domain name of site is related to niche category is good but it is not essential. but the important step is to search out keywords from that you can rank & drive the traffic. Then the body part of site and link building.

2) Effect of keywords: There are 2 type of effect, on-page effect & off-page effect. In on-page effect take care the use off keywords in the title, meta-description & meta-tags in site. & Off-page effect consider how to use  keywords as anchor text for optimization.

3) Use of Keyword as Their Important wise: like use of keywords in domain, in title in Alt tags, in content, meta tags or many more.

You can see keywords are more important than any other. Any one should use keywords in title, in discription, in keyword tags, in alt tags, In Domain name, In body part, in insite-likinging, as anchor tags, in H1 & any othet H Tags, keywords in <b> tags, file name with keywords, In URL.

In Off-page optimization, use anchor texts In article submission, blogs, bookmarking, directories, link-exchanges, press release.