Quality Score Improvements Understood

Few years back google adwords launched quality score to give better ads on each search query and since then we try to improve our quality score by improving the content of ad, content of landing page, load time of the landing page and etc.

Currently Google Adwords making some improvements and i am going to explain and elaborate this into my word:

Quality Score is become more accurate, now they are giving quality score to our keyword  every time the related search query is generated, So your ads will be more likely to show when they’re relevant and less likely to show when they’re not. That means more clicks if you have more quality score. So keep writing good quality ads and optimize your landing page better.

No More ‘inactive for search’ , what a relief when you are not watching this term against your keyword, it because of new method of pre-evaluation of quality score. That means all keywords have chance to show in network until and unless you pause or delete them. But the keywords which previously marked with inactive for search is not able to generate a good amount of traffic because of their less pre-quality score and bid is not probably high.

“Minimum Bid replaced with First Page Bid” , Now you don’t have to set minimum bid for the keyword instead of the you find first page bid against a keywords. First page bid give you the required estimated bid amount to place your keyword on the first page of the Google. Hope you remember the search bid tool of overture  which shows the first few bids for the related keyword. This First page bid is based on the exact match version of the keyword, the ad’s Quality Score, and current advertiser competition on that keyword.

In summary, Instead of one static Quality Score and minimum bid that determines whether the keyword is eligible to trigger an ad for all search queries, New quality score improvements now determine eligibility dynamically, based on factors such as location, the specific query, and other relevance factors.

So check out your Google Adword Account for new improvements and start changing bids…

As per expected to avoid microsoft bidding pressure Yahoo yesterday announce renewable paid search deal with google for next 10 years. As per my observation below are the most highlighted points of the deal ,

• Its for 10 years.
• It will give yahoo almost 800 million $ annualy
• It will monetize yahoo’s no-profit making search
• Google will mostly displayed ads on Yahoo Partner Sites, Yahoo Networds.
• Yahoo will retain rights for where and when to display ads.
• Mostly Yahoo will use ads for Tail Ender keywords.
• This is not a merger between two companies.
• Yahoo Sponsor search still works and display ads.
• Yahoo can deal same with other paid Search players, too.
• Elected Yahoo Publishers can part in this Program.

After watching the deal I have only one question in my mind why anyone go with Yahoo if they are displaying ads by Google Adwords.

But For Microsoft the upcoming path for Yahoo Search Takeover would be more difficult after this deal.

Till then enjoy YahooGle…..

For More Details of The Deal You Can Click this Yahoo Press Release.

PPC is the most hassle free way of advertising. It’s the most noticeable way of advertising. PPC campaigns can help your website featuring in the top page of search engines. PPC can be called the paid version of standard SEO campaigns. PPC gives instant results like gathering traffic while it takes months to standard SEO campaigns to get listed in the first page. PPC is very easy and you don’t require any special knowledge as compared to SEO campaigns. All you need is proper keywords for your PPC for magical results.

Limitations of PPC

PPC like any other form of advertisement has some limitations. The following are the few limitations of PPC,

• Everything depends on bidding in PPC. If you can raise your bid you can attain the top position in search pages
• It’s sometimes very expensive. The cost depends on the competitiveness of your keyword and phrases
• You can’t monitor your position in PPC. If any firm bids more than your bid then it might obtain your position.