Shrushti – SWS blog

As per expected to avoid microsoft bidding pressure Yahoo yesterday announce renewable paid search deal with google for next 10 years. As per my observation below are the most highlighted points of the deal ,

• Its for 10 years.
• It will give yahoo almost 800 million $ annualy
• It will monetize yahoo’s no-profit making search
• Google will mostly displayed ads on Yahoo Partner Sites, Yahoo Networds.
• Yahoo will retain rights for where and when to display ads.
• Mostly Yahoo will use ads for Tail Ender keywords.
• This is not a merger between two companies.
• Yahoo Sponsor search still works and display ads.
• Yahoo can deal same with other paid Search players, too.
• Elected Yahoo Publishers can part in this Program.

After watching the deal I have only one question in my mind why anyone go with Yahoo if they are displaying ads by Google Adwords.

But For Microsoft the upcoming path for Yahoo Search Takeover would be more difficult after this deal.

Till then enjoy YahooGle…..

For More Details of The Deal You Can Click this Yahoo Press Release.

PPC is the most hassle free way of advertising. It’s the most noticeable way of advertising. PPC campaigns can help your website featuring in the top page of search engines. PPC can be called the paid version of standard SEO campaigns. PPC gives instant results like gathering traffic while it takes months to standard SEO campaigns to get listed in the first page. PPC is very easy and you don’t require any special knowledge as compared to SEO campaigns. All you need is proper keywords for your PPC for magical results.

Limitations of PPC

PPC like any other form of advertisement has some limitations. The following are the few limitations of PPC,

• Everything depends on bidding in PPC. If you can raise your bid you can attain the top position in search pages
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• You can’t monitor your position in PPC. If any firm bids more than your bid then it might obtain your position.

Pay Per Click or PPC is a method of paid advertising where websites can directly place them in the top search pages. Here the people bid for there website to be placed in or after the first page. In PPC a company has to pay a certain amount to the search engine, for each click by the visitor so that your site can be get noticed to most of the people.

You can easily identify the PPC in your search engines. Many popular search engines have PPC as ‘Sponsored Links’ or ‘Featured Links’ listed on the right side of the search pages. Google has named these PPC as Adwords which were previously recognized as Overture results. It’s the most noticeable way of advertising. This campaign can help your website featuring in the top page of search engines. PPC is can be done easily without any special knowledge only one thing is you should have proper keywords for your PPC for best results.