Shrushti – SWS blog

What are dynamic websites?

Dynamic websites are websites whose pages are generated on the fly. Unlike static pages (primarily .htm/.html pages), dynamic pages are generated when a user triggers an action through that particular page.

Here is what Google says about indexing dynamic websites

Reasons your site may not be included: Your pages are dynamically generated. We are able to index dynamically generated pages. However, because our web crawler can easily overwhelm and crash sites serving dynamic content, we limit the amount of dynamic pages we index.

(Source – http://www.google.com/webmasters/)

What are the problems that search engines face in indexing dynamic URLs?

1. Search engines often consider a dynamic URL an infinite set of links.
2. Since dynamic URLs find maximum application in online shopping carts, there is a possibility of incorporating a session ID to a particular page in the site. As session IDs of that particular page change, the search engine spider needs to index an infinite number of copies of the same page, which is a Herculean task for them.
3. Indexing the same dynamic page might overload the servers of the search engines and therefore prevent the search engines from showing the most relevant information in the fastest possible time.

What are the options to make a search engine index your dynamic URLs?

1. A static page linked to an array of dynamic pages
   1. Place links to the dynamic pages on the static pages, effectively submitting the static pages to the major search engines manually and according to each search engine’s recommended guidelines.
   2. This technique is easily implemented with a site map that fully displays all the links to the dynamic pages across the web site.
2. Use software – Change the dynamic URLs to static ones with the help of various software’s.
3. Use CGI/Perl scripts – Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address (including the query string information). In order to fix this problem, you’ll need to write a script that will pull all the information before the query string and set the rest of the information equal to a variable. You can then use this variable in your URL address.
4. Re-configuring your web server – Your web server enables you to turn URLs containing query strings into URLs that search engines can index.
5. Optimize this static page for search engine rankings – Include a link title for all the product categories, place appropriate “alt” tag for the product images along with product description containing highly popular keywords relevant to your business. Submit this static page along with all the dynamic pages in various search engines, conforming to the search engine submission guidelines.

Methods of Search Engine Optimization
Search Engine Optimization methods are what you apply to your website to be get ranked. SEO methods are two types one is Black Hat SEO and the other White Hat SEO. By using Black Hat SEO method, one may get faster results as because it is being done in an unethical manner. White Hat SEO method is what uses keywords by researching it properly according to your website and uses step by step process.The methods of search engine optimization are divided into two categories: black hat and white hat SEO. These two methods can help you to get high ranking on the search engines. However, a method is likely to be banned on your site to search engines, and recent developments indicate that the sites that use this method will soon be in trouble.

Black Hat SEO
Black Hat SEO is what using keyword stuffing to get ranked among first pages of the search engines. But search engines are also very smart as soon as they look for this type of sites which using keyword stuffing they may remove them from their indices.

White Hat SEO
White Hat SEO is what using proper keyword research. Using white hat SEO techniques may take some time to be get ranked but their results are long lasting.

Black Hat SEO Vs White Hat SEO
By applying Black Hat SEO techniques to your site the visibility to human is hidden, while by applying it by White Hat SEO techniques the results are visible to human.Applying Black Hat SEO techniques are legally not advisable but by applying it by White Hat SEO techniques is advisable.Site and its relevance are apparently improved in Black Hat SEO but in White Hat SEO we can see actual improved results.