Header Tags (H1, H2, H3…) Optimization is a part of using the header tag in the webpage while writing the HTML code. These are second most important onpage SEO factors that you can use to get better SERPs. Heading tags (H1 through to H6) are given more weight by search engines than regular body copy.

How to effectively use Header tags:

1. Use your Main keyword in H1 tag.
2. Try to keep the “Keyword” at first
3. Use H2 tags to break down the main topic
4. Never include more than one <h1> tag on a page.

Header Tags Syntax:

·   <h1> H1 Header Tag <h1>

·     <h2> H2 Header Tag <h2>

·       <h3> H3 Header Tag <h3>

·         <h4> H4 Header Tag <h4>

·         <h5> H5 Header Tag <h5>

·         <h6> H6 Header Tag <h6>

I am sure these are some hints about header tags that will help you with your SEO efforts:

Meta Tags describe the information inserted into the “Head” of the web pages. Meta tags are part of HTML tags. Title tags, heading tags, body tags, meta tags and alt tags. Meta tags play a very important role to rank a weg page in search engine. There are different types of meta tags used in SEO field.

Now lets have a look at the different types of meta tags which are mostly considered by most of the SEOs.

• <meta name = “robots” content = “NOODP”/>

This illustrates to all search engines NOT to duplicate the ODP (Open Directory Project) description but the description which  is located on your website.

At the place of robots you can place any search engine name like. Ex: googlebot.

• <meta name = “robots” content = “NOINDEX”/>

This informs all search engines not to crawling a web page.

• <meta name = “robots” content = “NOFOLLOW”/>

It means that the web page will be indexed but the out going link from this particular page dose not crawl.

• <meta name = “robots” content = “NOSNIPPET”/>

It will not show any result in search engine.

• <meta name = “robots” content = “NOARCHIEVE”/>

It will not store the cached pages.

• <meta name = “robots” content = “UNAVILABLE_AFTER[ date ]”/>

Search engine does not crawl that page after specified date.

Title Tag specifies the title of the web page. It is use to identify the content of the document.Title tag plays a very important role. A well written title helps to review site faster. Title is displayed in the search result as most prominent information available for searchers.Title need to be relate clearly so that user get to know where he or she is in your website.The most important factor in page ranking. It must be user friendly. There is no maximum or minimum characters for title to be written, but ideally it should be of 65 to 70 characters.

How to make the Best Title Tag?

• Brand your traffic
• Limit your title length
• Incorporate keyword phrase
• Target longer phrases if they are relevant
• Use symbols in title like “<”    ” >”    ” /”    ” |”   ” ,”  ” -”