Shrushti – SWS blog

there is truth to the notion that SEO can be a pathway to success. If you run any sort of website, chances are you need traffic, and SEO can deliver it. But there are some inconvenient truths about SEO that often get ignored, especially in ‘newbie‘ circles. Here are six of them.

1. SEO takes time:

Any commitment of less than six months isn’t a commitment at all because in competitive markets it’s my experience that you shouldn’t expect to see results that drive meaningful returns before then.

2. SEO is not fair:

Paid links work and your competitors might be winning by using them in flagrant disregard of Google’s ‘rules‘. But that’s life in the world of SEO. Just as in life generally, some people break the rules, get away with it and prosper as a result. You can fret about this or focus on your own efforts.

3. Top SERPs aren’t always possible:

Let’s be honest: everybody in your market wants top SERPs for the valuable keywords. You all can’t have them.

4. SEO is not all about process:

While you can learn the mechanics, from page structure to link building, there’s something beyond the mechanics. The truth is that there are naturals who just have a natural talent for putting it all together and getting to the top of the SERPs.

5. SEO isn’t a standalone marketing strategy:

There are some people who use nothing more than SEO and whose websites bring in big bucks, but for the average person just starting out, SEO should be looked at as a potentially valuable part of a more comprehensive marketing strategy.

6. The last mile counts more than the first 99:

The process of getting great SERPs can be a long, strenuous journey. But getting great SERPs isn’t the end of this hundred miler. Success is based on what you do with those SERPs.

For more information click here. Learn more from SEO Best Practice Guide.

Keyword research is a gem of the Internet age. Never before has there been so much information available about the mindset of your potential customers.

In the past, marketing managers relied on very narrow slices of data (such as surveys and usability tests). While these are still useful, keyword research is a new dimension that provides insight into a much broader audience.

When you’re planning to launch a new Web site, you need to figure out how to structure that site. There are many different factors to consider, such as your market space (obviously), the specific products and services you’ll offer, and what your competitors are doing. You should also consider how to build a site that’s easy to use and helpful for users.

Summary

Keyword tools provide a rich array of unique data — the vocabulary your potential customers use when searching for products, services, or information related to your business. This data has been used to help write title tags, headings, and on-page content.

However, the value of this data is much greater. It can help you build a contextually rich site that users will love.

This shouldn’t be the only tool in your bag, though. Use your own good judgment. And if the site is for a larger organization, tactics like usability studies, card sorting, and customer surveys should also play a big role.

But keyword research can get you started. Twenty years ago, marketers would have given their right arm to have this type of data, even without search engines to optimize for.

Using these types of tools to design for users is a great thing. From an SEO perspective, it provides you with a site that’s more likely to attract links, and that the search engines will see as well structured. These are big benefits that will help provide a big return for your business.
Source : How Keywords Help Determine Site Architecture or you can copy this url : http://searchenginewatch.com/3635209

Hi,

Search Engine is process through which you can increase your website traffic through search engines. While doing search engine optimization it is important to keep in mind which factors influence search engine rankings.The main effect to rank your site in search engine are

• Domain Name
• Keywords
• HTML Coding
• Link Building

and the second effect is keywords which can be done in  two way

• On-Page
• Off-Page

While in On-Page meta tags are used while in Off-page anchor text is used. To use keyword in anchor text some factors that should keep in mind

• Article
• Blogs
• Book Marking
• Directories
• Link Exchange
• Press release

while to improve  your page to  rank in top position you should keep in mind the following factors

1. You must have good back links of desired anchor text from relevenat sites
2. Your keyword should be rich original content copy
3. Optimize your meta tag
4. Optimize your image
5. Optimize navigation which can say Internal Link Popularity
6. If you page is Old then it would be beneficial to rank high in search engines
7. Your site must have Indexable content
8. Your Site must have quality content
9. Your page must have minimum 20kb upto maximum 50kb size
10. You should frequently update
11. You shoul have number fo backslashes in URL
12. You should have the accuracy of graammer language
13. Your site can add Validations  to increaces the rankings
14. Contact pages can be added which is also benificial to increase the ranking