Search Engine Optimization (SEO) is a strategy to understand the leverage how Search Engines like Google, Yahoo, Bing, Ask and more rank their results. Your ultimate goal is achieved through optimized website that enlisted at the top on relevant keywords. In this article there are few basic tips mentioned to improve your website for potential indexing in to Search Engine.
# Keyword Research :
The first and foremost step is to conduct a little research for your business product or services. Considering that many people change their hundreds of keywords in paid search campaigns, why not implementing for organic search optimization. Sometimes it is difficult to optimize every single page for large sites due to limited time and resources but it is worth altering to receive long term benefits.
# Competitive Intelligence :
Know you competition! Stay tuned for what are they doing? Where do they rank, for which terms? Who is linking to them and why? The things you have to do depend on what your competitors are doing. The less competitive your vertical is online the easier is it for you to outperform your competition. This is important to determining cost and resources for your SEO efforts.
# Necessary Web Development :
Fixing something that is broke is always harder than building it right from the beginning. If you are in the process of creating a new website, make sure to consider search engine friendly design and architecture before and during the actual development of the website. This will save you a lot of time and money and in most cases put you already ahead of a considerable number of your competitors. Search engine friendly design is not rocket science and search engine friendly design does not have to be ugly. Search engine friendly design is for the most part user friendly design as well, but there are some exceptions where compromises have to be made.
# Make Use of Robots.txt :
The robots.txt is a simple text file in your web site that informs search engine bots how to crawl and index website or web pages. By default Search Engine bots crawl everything possible unless they are forbidden from doing so. They always scan the robots.txt file before crawling any website.
Pay full attention to the robots.txt file on your web server and make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler.
# Create Sitemap for Your Website:
The larger search engines allow webmasters to submit a sitemap to them via a webmaster console. The search engines also provide reports and other useful information, such as technical problems with your websites you might not be aware of via their console. Even if you decide against the submission of a site map to the search engines, is it advisable to create an account and register your website with them, just for the reports and statistics they provide free of charge and which are invaluable for your web marketing efforts.