Shrushti – SEO blog

Search Engine Ranking Factor includes different ways and procedure to get rank in major search engines. Main thing to start with is to build category, domain name, keywords, HTML coding and link building. Keywords also effect different according to on page and off page. As in Search Engine, ranking factors are concern keywords play an important role. Keyword is the basis of all major search engines. But the main thing that matters is keywords as anchor text. Keyword as Anchor text is concern the main factors includes anchor text in articles, blogs, bookmarking, directories, link exchange, and press release. The surrounded tags are the important thing that matters. Anchor text main factors concerns length then words upto 2-3 and characters 25 max, location surrounded by the related text includes location of the page itself or location of the page within text, destination url, source page, No of anchor text. Number of anchor text 3 unique keywords but destination will not be the same. All the anchor text must have different destination.

Page Factors is also an importance factor as the importance of keywords is concern. The major factors includes good back links with desired anchor text from the relevant sites, keywords must be rich and original in content copy, optimizes meta tags and image, optimize navigation should be hierarchical wise and must be from broader to narrow. If navigation not proper optimize then it becomes difficult for google to crawl the site, age of page matters the page rank as there is a good chance of ranking, amount of index able content means pure text without image, quality of content also matters for the search engine, size of the page must be 20 to 25 kb but upto 50 kb its good and if static page then if beyond 20kb will be more better, then frequency of updation that how frequently you update your website, number of back slashes(/)good for optimizing navigation for long tailed keywords. All the factors listed above are important but to high light the major page rank factors then firstly backlinks,its usage/traffic of website and finally how frequently the website is updated.

Hi,

During working on two different sites in different area with same age,  I fill that the original content wrote by us in our website provide a good value, but how to know after some period or some amount of time they are  powering our results or decreasing our results. Do you know how search engines are calculating the are of document ? ( I am not talking about the website age) Due to ever changing search industry and competitiveness of the type of business we need to know how this things are calculated..

Let us discuss the few common factors considered by the search engines to count a age of document when you upload or create a new data / document or fresh page on your website, How they know that this page is a new page ..

• When they first crawled a data on the domain where you upload the new created page.
• They found referene of your newly created page on some document or on a good article or in some emails or on a page with good content.
• By combination of both the ways simultaneously.
• The date and time on hosting server.
• The Document may be determined from the date that search engine first discovers a link to the document.

Its good most of the time that how fast search engines know that the new content on your websites just born. Because of the nature of some nature of industry, NEW content or news is more important then old documents.

If you want some document to be appear on search engine for some period of time, then you can do by providing NO Follow attribute in meta tags of the document. Still you can optimize them with link building and directory submission without crawling your data with no follow.

I think I am taking too much technical SEO. We will continue with the next article.

Robots.txt is a simple text file that sits on the server with your web site. It’s basically your web site’s way of giving instructions to search engines about what how they index your web site.

Search Engines tend to look for the robots.txt file when they first visit a site. They can visit and index your site whether you have a robots.txt file or not; having one simply helps them along the way.

All of the major search engines read and follow the instructions in a robots.txt file. That means it’s a pretty effective way to keep content out of the search indexes.

A word of warning. While some sites will tell you to use robots.txt to block premium content you don’t want people to see, this isn’t a good idea. While most search engines will respect your robots.txt file and ignore the content you want to have blocked, a far safer option is to hide that premium content behind a login. Requiring a username and password to access the content you want hidden from the public will do a much more effective job of keeping both search engines and people out.

What Does Robots.txt Look Like?

The average robots.txt file is one of the simplest pieces of code you’ll ever write or edit.

If you want to have a robots.txt file for the engines to visit, but don’t want to give them any special instructions, simply open up a text editor and type in the following:

User-Agent: *
Disallow:

The “User-Agent” part specifies which search engines you are giving the directions to. Using the asterisk means you are giving directions to ALL search engines.

The “disallow” part specifies what content you don’t want the search engines to index. If you don’t want to block the search engines from any area of your web site, you simply leave this area blank.

For most small web sites, those two simple lines are all you really need.

If your web site is a little bit larger, or you have a lot of folders on your server, you may want to use the robots.txt file to give some instructions about which content to avoid.

A good example of this would be a site that has printer-friendly versions of all of their content housed in a folder called “print-ready.” There’s no reason for the search engines to index both forms of the content, so it’s a good idea to go ahead and block the engines from indexing the printer-friendly versions.

In this case, you’d leave the “user-agent” section alone, but would add the print-ready folder to the “disallow” line. That robots.txt file would look like this:

User-Agent: *
Disallow: /print-ready/

It’s important to note the forward slashes before and after the folder name. The search engines will tack that folder on to the end of the domain name they are visiting.

That means the /print-ready/ file is found at www.yourdomain.com/print-ready/. If it’s actually found at www.yourdomain.com/css/print-ready/ you’ll need to format your robots.txt this way:

User-Agent: *
Disallow: /css/print-ready/

You can also edit the “user-agent” line to refer to specific search engines. To do this, you’ll need to look up the name of a search engine’s robot. (For instance, Google’s robot is called “googlebot” and Yahoo’s is called “slurp.”)

If you want to set up your robots.txt file to give instructions ONLY to Google, you would format it like this:

User-Agent: googlebot
Disallow: /css/print-ready/

How do I Put Robots.txt on my Site?

Once you’ve written your robots.txt file to reflect the directions you want to give the search engines, you simply save the text file as “robots.txt” and upload it to the root folder of your web site.