Blog Archives for category PPC

New Google Adword Improvements ..

Quality Score Improvements Understood Few years back google adwords launched quality score to give better ads on each search query and since then we try to improve our quality score by improving the content of ad, content of landing page, load time of the landing page and etc. Currently Google Adwords making some improvements and i am going to explain and elaborate this into my word: Quality Score is become… Continue reading »

Google – Yahoo Paid Search Deal

As per expected to avoid microsoft bidding pressure Yahoo yesterday announce renewable paid search deal with google for next 10 years. As per my observation below are the most highlighted points of the deal , Its for 10 years. It will give yahoo almost 800 million $ annualy It will monetize yahoo’s no-profit making search Google will mostly displayed ads on Yahoo Partner Sites, Yahoo Networds. Yahoo will retain rights… Continue reading »

Why PPC is Useful?

PPC is the most hassle free way of advertising. It’s the most noticeable way of advertising. PPC campaigns can help your website featuring in the top page of search engines. PPC can be called the paid version of standard SEO campaigns. PPC gives instant results like gathering traffic while it takes months to standard SEO campaigns to get listed in the first page. PPC is very easy and you don’t… Continue reading »

Pay Per Click (PPC)

Pay Per Click or PPC is a method of paid advertising where websites can directly place them in the top search pages. Here the people bid for there website to be placed in or after the first page. In PPC a company has to pay a certain amount to the search engine, for each click by the visitor so that your site can be get noticed to most of the… Continue reading »