Blog Archives for category Keyword Research

How to Write Great PPC Adverts Copy

Most of the online business professionals are now aware of the power of PPC Management which is also known as Pay Per Click advertising. In the field of Search Engine Marketing (SEM), it is now essential to give importance to keyword advertising or paid search for quick results and targeted conversion in the cutthroat competition of online business. PPC advertising is a form on online advertising that is used to… Continue reading »

keyword optimization

Keyword Research Strategy for 2013

Keyword research is a primary concept in Search Engine Optimization, however in 2013, SEO’s are going to have to utilize revolutionary methods in order to maintain. Two crucial changes are taking place: the increasing importance of mobile keywords, and the new focus on a page-based strategy to keywords.

How Keywords Help Determine Site Architecture

Keyword research is a gem of the Internet age. Never before has there been so much information available about the mindset of your potential customers. In the past, marketing managers relied on very narrow slices of data (such as surveys and usability tests). While these are still useful, keyword research is a new dimension that provides insight into a much broader audience. When you’re planning to launch a new Web… Continue reading »

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