Blog Archives for category e-marketing

How to Track The Conversation Surrounding Your Brand

Your business’ reputation is important for sustaining financial success. The best way to find out what sort of reputation your brand has is by means of tracking conversations that people are having online. Here are five apps, all of them free, that help you in your ongoing task of online reputation management. Me On The Web/Google Dashboard This is the easiest and most straightforward way of tracking what’s being said… Continue reading »

Building a Website for Online Marketing

Design with Utility in Mind The design of the website should make it easy for users to navigate and find all of the information and resources they may need. If you have an online store, make sure it is organized intuitively so that customers have no trouble finding what they are looking for. If you are just writing a blog, make it easy to find different posts that visitors may… Continue reading »

11 Golden Nuggets To Build Your Online Reputation

One of the most important marketing strategies that a number of businessmen do not pay adequate attention to is managing their online reputation. It must be borne in mind that the internet is more public than any other public forum that you can think about and whatever is on the internet is for everyone to see. Despite your privacy settings, search engines might return adverse remarks about you in the… Continue reading »

Call to Action

Effective Call to Action for Better Conversion Ratio

Call to Action (CTA) is an important part of internet marketing campaign that can help to convert leads into sales. On the other hand, designing and testing calls to action is usually complicated, especially when you’re with a modest budget. May be your site has low conversion ratio compare to volume of traffic, if so it’s advisable to optimize call to actions(CTAs) that don’t require a multi-million dollar marketing campaign…. Continue reading »

What is Podcast? : How Podcasts Can Help Your Business

What is Podcast? A Podcast is typically a digital media file that consisting of an intervallic series of, an audio radio, video, ePub, or PDF files subscribed to and downloaded through streamed or web syndication online to a computer or a compatible mobile device. The term podcast has been derived from the two words “iPod” and “Broadcast”, it was first mentioned in “The Guardian” newspaper by Ben Hammersley. A directory… Continue reading »