Shrushti – SEO blog

Methods of Search Engine Optimization
Search Engine Optimization methods are what you apply to your website to be get ranked. SEO methods are two types one is Black Hat SEO and the other White Hat SEO. By using Black Hat SEO method, one may get faster results as because it is being done in an unethical manner. White Hat SEO method is what uses keywords by researching it properly according to your website and uses step by step process.The methods of search engine optimization are divided into two categories: black hat and white hat SEO. These two methods can help you to get high ranking on the search engines. However, a method is likely to be banned on your site to search engines, and recent developments indicate that the sites that use this method will soon be in trouble.

Black Hat SEO
Black Hat SEO is what using keyword stuffing to get ranked among first pages of the search engines. But search engines are also very smart as soon as they look for this type of sites which using keyword stuffing they may remove them from their indices.

White Hat SEO
White Hat SEO is what using proper keyword research. Using white hat SEO techniques may take some time to be get ranked but their results are long lasting.

Black Hat SEO Vs White Hat SEO
By applying Black Hat SEO techniques to your site the visibility to human is hidden, while by applying it by White Hat SEO techniques the results are visible to human.Applying Black Hat SEO techniques are legally not advisable but by applying it by White Hat SEO techniques is advisable.Site and its relevance are apparently improved in Black Hat SEO but in White Hat SEO we can see actual improved results.

Search Engines
Firstly to know about Search Engines……What they are????? About 70% to 80% of traffic comes from Search Engines. And the main thing to know is that mostly people search first two pages for the particular keywords they are searching for. Hardly people go on for 3 page. So main thing is that if you having a website and if doesn’t rank between first two pages then it’s only receiving 20% to 30% of the traffic.

So now the question comes what is SEO?
SEO stands for Search Engine Optimization. Search Engine Optimization is a method to improve the ranking and quality traffic of the website for the desired keywords.

The two main criteria of Search Engine Optimization;
(1) Keywords
(2) Links

Keywords
Keyword refers to a word or a phrase or a combination of words to find useful and relevant web pages. To start SEO for your website the first thing to target is all you need is “KEYWORDS”. The main thing read your website and accordingly targets your customers and figure out what your customers are searching for. And for finding out on which keyword people are searching for there a services is offered by Google, Yahoo and MSN. All this search engines are providing keyword suggestions and lists on the particular keyword which we have entered. And lastly choose your keywords and target your customers to get desires results and rankings.

Links
Links means how many links are being there for your site. Links tell search that how important your site is. The main thing is that the more links to your site from other sites, the better your rankings are. Links to your site is an important factor for your website to be ranked.