Our pay per click analysis ( PPC Audit ) service can be best for business with larger PPC campaigns hoping for the independent 3rd party to review their ad campaigns and recommend unique strategies that can maximize CTR (Click-Thru Rates) and traffic for a higher ROI (return on investment) for their budget for advertising.
There are several things we include in our PPC Audit:
- Conversion rate and ROI of each campaign
- Structure of campaigns, ad groups, ads and keywords.
- Allocation of marketing budget throughout accounts and sufficiency
- Geo-targeting and language options
- Conversion tracking setup
- Content Display network selection
- Ads – Running and visibility
- Ad scheduling, serving options.
- Campaign atomization and expiration.
- Negative keywords and Keyword exposure as per positions.
- Duplication of keywords
- Landing page relevancy
- Quality score analysis
Here are some remarkable benefits of PPC Analysis: